AI & Digital Marketing Executive

Vilva Business; Chennai District; On-site; INR 300,000 - 500,000; Full time

Job summary

Vilva Business is seeking an experienced AI Digital Marketing Executive in Chennai to lead AI-driven campaigns. You will manage Meta Ads, Google Ads, automation workflows, CRM integrations, and performance analytics to drive growth.

Candidates should be data-driven with 1+ year in digital marketing, hands-on Meta/Google Ads, and CRM/automation knowledge. WhatsApp marketing experience is a plus, and multi-campaign management is expected.

Qualifications

• 1+ year experience in Digital Marketing.
• Hands-on experience in Meta Ads, Google Ads.
• Knowledge of CRM systems and automation tools.
• Strong analytical and reporting skills.
• Experience in WhatsApp marketing is an added advantage.

Responsibilities

• Plan and execute Meta Ads and Google Ads campaigns.
• Implement AI-based marketing automation workflows.
• Manage WhatsApp marketing and chatbot campaigns.
• Optimize lead funnels and improve conversion rates.
• Analyze campaign data and provide actionable insights.
• Coordinate with sales team for lead nurturing strategies.
• Manage CRM tools and marketing dashboards.

Skills

Digital marketing

Campaign management

Analytics

Meta Ads

Google Ads

Tools

CRM systems

Marketing automation tools

WhatsApp marketing tools

Job description

We are seeking an experienced AI Digital Marketing Executive to lead and optimize AI-driven marketing campaigns. The candidate will manage paid ads, automation systems, CRM integrations, and performance analytics to drive measurable growth.

Key Responsibilities

• Plan and execute Meta Ads and Google Ads campaigns.
• Implement AI-based marketing automation workflows.
• Manage WhatsApp marketing and chatbot campaigns.
• Optimize lead funnels and improve conversion rates.
• Analyze campaign data and provide actionable insights.
• Coordinate with sales team for lead nurturing strategies.
• Manage CRM tools and marketing dashboards.

The ideal candidate should be data-driven and performance-oriented.

Requirements

• 1+ year experience in Digital Marketing.
• Hands-on experience in Meta Ads, Google Ads.
• Knowledge of CRM systems and automation tools.
• Strong analytical and reporting skills.
• Experience in WhatsApp marketing is an added advantage.
• Ability to handle multiple campaigns simultaneously.