Digital marketing Specialist

Cynosure Corporate Solutions; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

Cynosure Corporate Solutions in Chennai invites a creative Digital Marketing Specialist to support online marketing efforts and boost brand visibility.

You will plan, execute, and optimize campaigns across Google, Facebook, LinkedIn, and Instagram; create engaging content; manage the website and social profiles; and analyze performance to drive lead generation. The role emphasizes collaboration with design and sales teams and staying current with digital trends.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related field.
• Basic understanding of digital marketing concepts (SEO, SEM, SMM, Email Marketing).
• Knowledge of social media platforms and content creation.
• Familiarity with tools like Google Analytics, Google Ads, Canva, or similar.
• Strong communication and creative thinking skills.
• Ability to work independently and in a team.

Responsibilities

• Assist in planning and executing digital marketing campaigns across platforms (Google, Facebook, LinkedIn, Instagram, etc.).
• Create engaging content for social media posts, website blogs, and email campaigns.
• Manage and update the company website and social media profiles.
• Monitor and analyze campaign performance using analytics tools.
• Support SEO and SEM activities.
• Collaborate with the design and sales teams to develop digital promotional materials.
• Conduct market and competitor research to identify trends and opportunities.

Skills

Digital marketing

Social media

SEO/SEM

Content creation

Google Analytics

Google Ads

Canva

Communication

Teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Canva

Job description

Cynosure Corporate Solutions | Full time

Cynosure Corporate Solutions is a human capital services company. Our focus is to provide Executive Search, Recruitment, Training, Temporary Staffing services, Statutory Compliance's, and other HR aligned services. We understand the business goals of our clients and their need to align human resources to these goals. We are committed to provide high quality manpower in accordance to global standards and their requirements. Our candidates stand testimony to our professional competency.

We work with clients in IT/ITES, Manufacturing, Automobile, Health, Telecom, Media.

Job Description

We are looking for a creative and enthusiastic Digital Marketing Specialist to support our online marketing efforts. The ideal candidate will assist in planning, executing, and optimizing digital campaigns to increase brand visibility, generate leads, and promote our products across digital platforms.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns across platforms (Google, Facebook, LinkedIn, Instagram, etc.).
  
• Create engaging content for social media posts, website blogs, and email campaigns.
  
• Manage and update the company website and social media profiles.
  
• Monitor and analyze campaign performance using analytics tools.
  
• Support Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.
  
• Collaborate with the design and sales teams to develop digital promotional materials.
  
• Conduct market and competitor research to identify trends and opportunities.
  

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or any related field.
  
• Basic understanding of digital marketing concepts (SEO, SEM, SMM, Email Marketing).
  
• Knowledge of social media platforms and content creation.
  
• Familiarity with tools like Google Analytics, Google Ads, Canva, or similar.
  
• Strong communication and creative thinking skills.
  
• Ability to work independently and in a team.