Digital Marketing Specialist

Raisunsoft Solutions (P) Limited; Chennai; On-site; INR 300,000 - 500,000; Full time

Job summary

A technology solutions company in Chennai is seeking a Digital Marketing Specialist with 1 to 2 years of experience. The ideal candidate will manage and optimize digital marketing campaigns, create engaging content, and analyze marketing performance across various channels. Skills in tools like Google Ads and analytics are essential. This role offers an opportunity to drive online engagement and enhance brand presence.

Qualifications

• 1 to 2 years of experience in digital marketing or a related field.
• Proficiency with Google Ads, Facebook Ads, and Google Analytics.
• Strong writing skills and familiarity with content creation.

Responsibilities

• Assist in the development and optimization of digital marketing campaigns.
• Create engaging content for blogs, social media, and newsletters.
• Manage social media presence and analyze performance metrics.
• Implement SEO strategies and monitor website content.
• Develop and execute email marketing campaigns.
• Analyze digital marketing performance data for insights.

Skills

Proficiency in digital marketing tools

Strong writing and content creation skills

Ability to analyze data

Creativity in marketing strategies

Excellent verbal and written communication

Tools

Google Ads

Facebook Ads

Google Analytics

Content management systems

Graphic design tools

Job description

Digital Marketing Specialist

• Job Type: Full Time
• Experience: 1 to 2 years of experience

We are seeking a creative and results‑driven Digital Marketing Specialist with 1 to 2 years of experience to join our marketing team. The ideal candidate will have hands‑on experience with various digital marketing channels and strategies, and a passion for driving online engagement and conversions.

Responsibilities

• Campaign Management: Assist in the development, execution, and optimization of digital marketing campaigns across various channels including social media, email, PPC, SEO, and content marketing.
• Content Creation: Create engaging and relevant content for digital platforms such as blog posts, social media updates, email newsletters, and website content.
• Social Media Management: Manage and grow the company’s social media presence. Develop and schedule posts, engage with followers, and analyze social media performance metrics.
• SEO: Implement and monitor SEO strategies to improve organic search rankings. Conduct keyword research, optimize website content, and track performance using tools like Google Analytics.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters and promotional emails. Monitor open rates, click‑through rates, and other key metrics to improve campaign effectiveness.
• Analytics and Reporting: Analyze digital marketing performance data to track campaign effectiveness and ROI. Prepare regular reports and provide actionable insights to improve future marketing efforts.
• Market Research: Conduct market research to identify trends, opportunities, and competitor activities. Use insights to inform digital marketing strategies and tactics.
• Collaboration: Work closely with other team members and departments to ensure cohesive and integrated marketing efforts.

Qualifications, Skills & Experience

• Experience: 1 to 2 years of experience in digital marketing or a related field.
• Technical Skills: Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, Google Analytics, and content management systems (CMS).
• Content Skills: Strong writing and content creation skills. Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Analytical Skills: Ability to analyze data and generate insights to drive marketing decisions.
• Communication: Excellent verbal and written communication skills.
• Creativity: A creative mindset with the ability to generate innovative marketing ideas and strategies.