Digital Marketing & Creative Content Specialist

Millennium Software Solutions; Visakhapatnam; On-site; INR 500,000 - 800,000; Full time

Job summary

Millennium Software Solutions is seeking a Digital Marketing & Creative Content Specialist to manage performance marketing campaigns, create digital content, and conduct Digital Marketing training. The role also covers graphic design, video editing and content shooting for social platforms.

The ideal candidate will handle campaigns across major channels, teach marketing concepts to students and professionals, and produce engaging media for Instagram, YouTube, Facebook and LinkedIn.

Qualifications

• Proficient in digital marketing channels and lead generation.
• Strong design skills with Canva/Adobe tools.
• Video editing and basic shooting capabilities.
• Excellent communication, creativity and presentation abilities.
• End-to-end content creation and delivery across platforms.

Responsibilities

• Plan and manage campaigns on Meta Ads, Google Ads, YouTube Ads & LinkedIn Ads.
• Generate leads for courses, webinars, placements, software/services, and registrations.
• Manage targeting, budgets, creatives, retargeting, and campaign optimisation.
• Track CPL, conversions, ROI/ROAS and prepare performance reports.
• Manage Meta Pixel, Google Analytics & conversion tracking.
• Conduct practical classes for students, freshers & working professionals.
• Teach SEO, SEM, Meta Ads, Google Ads, Social Media Marketing, Content Marketing, Analytics & Performance Marketing.
• Conduct workshops, webinars, live projects, and practical sessions.
• Support and guide students with assignments and projects.
• Design social media posts, posters, banners, brochures, standees, advertisements & promotional creatives.
• Edit Reels, YouTube videos, webinars, promotional and corporate videos.
• Shoot photos and videos for courses, events, webinars, interviews and campaigns.
• Handle basic camera, lighting, framing and audio setup.
• Create engaging content for Instagram, YouTube, Facebook & LinkedIn.
• Add motion graphics, transitions, subtitles, animations and effects.

Skills

Digital Marketing

Design

Video

Communication

Tools

Photoshop

Illustrator

Canva

Premiere Pro

After Effects

DaVinci Resolve

Job description

Job Overview

We are looking for a Digital Marketing & Creative Content Specialist who can manage performance marketing campaigns, create digital content, conduct Digital Marketing training, and handle graphic design, video editing, and shooting.

Key Responsibilities

Digital Marketing & Performance Marketing

• Plan and manage campaigns on Meta Ads, Google Ads, YouTube Ads & LinkedIn Ads.
• Generate leads for courses, webinars, placements, software/services, and registrations.
• Manage targeting, budgets, creatives, retargeting, and campaign optimisation.
• Track CPL, conversions, ROI/ROAS and prepare performance reports.
• Manage Meta Pixel, Google Analytics & conversion tracking.

Digital Marketing Training

• Conduct practical classes for students, freshers & working professionals.
• Teach SEO, SEM, Meta Ads, Google Ads, Social Media Marketing, Content Marketing, Analytics & Performance Marketing.
• Conduct workshops, webinars, live projects, and practical sessions.
• Support and guide students with assignments and projects.

Graphic Design, Video Editing & Content Creation

• Design social media posts, posters, banners, brochures, standees, advertisements & promotional creatives.
• Edit Reels, YouTube videos, webinars, promotional and corporate videos.
• Shoot photos and videos for courses, events, webinars, interviews and campaigns.
• Handle basic camera, lighting, framing and audio setup.
• Create engaging content for Instagram, YouTube, Facebook & LinkedIn.
• Add motion graphics, transitions, subtitles, animations and effects.

Required Skills

• Digital Marketing: Meta Ads, Google Ads, SEO, Analytics & Lead Generation.
• Design: Photoshop, Illustrator, Canva or equivalent.
• Video: Premiere Pro, After Effects, DaVinci Resolve or equivalent.
• Good communication, creativity and presentation skills.
• Should be comfortable with shooting, editing and end-to-end content creation.