Digital Marketing Specialist

Raunaq Foundations; Chennai District; On-site; INR 450,000 - 700,000; Full time

Job summary

Raunaq Foundations is seeking a Digital Marketing Executive to manage campaigns for construction and real estate projects. You will drive social media, content creation, SEO/SEM, and lead generation efforts, ensuring alignment with sales goals.

The role involves planning campaigns across Google Ads, Meta Ads, and other platforms, analyzing performance, coordinating with designers, and maintaining the brand online presence.

Qualifications

• Hands-on experience in social media marketing, lead generation, content creation, SEO/SEM, and digital campaigns.
• Strong writing and communication skills with ability to create engaging content.
• Experience with planning and executing campaigns across multiple platforms.

Responsibilities

• Develop and execute digital marketing strategies for construction and real estate projects.
• Manage company social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Create engaging content including posts, reels, videos, and project creatives.
• Manage Google Ads, Meta Ads, and other paid campaigns for lead generation.
• Monitor campaign performance, leads, conversions, and ROI.
• Coordinate with sales to improve lead quality and conversions.
• Implement SEO/SEM strategies to boost visibility and traffic.
• Maintain website content with regular updates.
• Conduct market and competitor research to identify new opportunities.
• Prepare weekly/monthly performance reports.
• Coordinate with designers, agencies, and vendors.

Skills

Digital Marketing

SEO/SEM

Google Ads

Meta Ads

Content Creation

Social Media

Lead Generation

Analytics

Communication

Education

Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration

Tools

Google Analytics

Google Search Console

Meta Business Suite

Job description

Job Description

We are looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our construction and real estate projects. The ideal candidate should have hands-on experience in social media marketing, lead generation, content creation, SEO/SEM, and digital campaigns.

Key Responsibilities

• Develop and execute digital marketing strategies for construction and real estate projects.
• Manage company social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Plan and create engaging content, including posts, reels, videos, and project-related creatives.
• Manage Google Ads, Meta Ads, and other paid digital campaigns for lead generation.
• Monitor campaign performance, leads, conversions, and ROI.
• Coordinate with the sales team to track and improve lead quality and conversion.
• Implement SEO/SEM strategies to improve website visibility and organic traffic.
• Manage website content and ensure regular updates.
• Conduct market and competitor research to identify new digital marketing opportunities.
• Prepare weekly/monthly digital marketing performance reports.
• Coordinate with graphic designers, content creators, agencies, and other vendors when required.
• Maintain and strengthen the company's online brand presence.
• Explore new digital platforms and marketing trends relevant to the construction and real estate industry.

Required Skills

• Strong knowledge of Digital Marketing, SEO, SEM, Google Ads, and Meta Ads.
• Good understanding of social media marketing and lead generation.
• Experience with Google Analytics, Google Search Console, Meta Business Suite, etc.
• Excellent content writing and communication skills.
• Basic knowledge of Canva/Photoshop or other design tools will be an added advantage.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and deadlines.

Qualification

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• 5 - 8 years of relevant experience, preferably in construction, real estate, infrastructure, or related industries.

Preferred Candidate

• Candidates with experience in real estate/construction digital marketing will be preferred.
• Immediate joiners or candidates with a short notice period are preferred.