Walk-in | Digital Marketing Specialist

Udhay Groups; Chennai District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Udhay Groups in Chennai seeks a highly experienced Digital Marketing Specialist to lead its Marketing department. You will manage a 10-member team across Performance Marketing, SEO, Social Media, Content, CRM, and creative teams to drive real estate lead generation and revenue growth.

Responsibilities include planning multi-channel campaigns, optimizing spend, building funnels, and delivering ROI. The role demands strategic thinking, leadership, and up-to-date AI-driven marketing skills.

Qualifications

• 3-5 years of Digital Marketing experience
• Minimum 3+ years experience managing a 10+ member team
• Strong Real Estate industry knowledge preferred
• Expert in Lead Generation & Performance Marketing
• Strong leadership and decision-making skills
• Ability to handle high marketing budgets
• Data-driven and target-oriented approach
• Excellent communication & team coordination skills
• Updated knowledge of AI tools and latest digital trends

Responsibilities

• Lead, mentor, and manage a team of 10+ digital marketing professionals
• Plan and execute high-budget lead generation campaigns
• Develop strategies based on project launches, sales targets, market demand
• Lead complete brand communication strategy and creative direction
• Manage website growth, SEO ranking, landing pages, and CRO
• Ensure proper lead flow from marketing to sales and track performance
• Prepare daily, weekly, and monthly reports with ROI/ROAS

Skills

Marketing leadership

Team management

Real estate leads

Performance marketing

Budget management

Data-driven

Communication

AI tools

Education

Bachelors in Marketing

Tools

Meta Ads

Google Ads

YouTube Ads

GA4

CRM

WhatsApp

SEO Tools

Canva/Adobe

AI Tools

Job description

Job description

Role Overview

We are looking for a highly experienced and result-oriented Digital Marketing Specialist to lead our complete digital marketing department. The candidate should be an expert in all areas of digital marketing and capable of managing a 10-member team, driving real estate lead generation, brand growth, campaign performance, and business revenue targets.

Key Responsibilities

1. Digital Marketing Leadership & Team Management

• Lead, mentor, and manage a team of 10+ digital marketing professionals
• including:
• Performance Marketing Specialists
• SEO Executives
• Social Media Managers
• Graphic Designers
• Video Editors
• Content Creators
• CRM / Lead Management Team
• Assign daily tasks, monitor productivity, and improve team performance.
• Conduct marketing meetings, campaign reviews, and performance analysis.
• Train and upgrade team members with latest digital trends.

2. Real Estate Lead Generation & Performance Marketing

• Plan and execute high-budget lead generation campaigns.
• Expert-level knowledge in:
• Meta Ads (Facebook & Instagram)
• Google Ads
• YouTube Campaigns
• Performance Max
• Retargeting Strategies
• Manage monthly advertising budgets and deliver maximum ROI.
• Improve lead quality and reduce CPL.
• Build marketing funnels to support sales closures.

3. Strategy Planning & Business Growth

• Create monthly and yearly digital marketing plans.
• Develop strategies based on:
• Project launches
• Sales targets
• Market demand
• Customer behavior
• Competitor analysis
• Work closely with Sales Heads and Management to achieve revenue goals.

4. Branding & Creative Direction

• Lead complete brand communication strategy.
• Guide creative teams for:
• Social media campaigns
• Premium creatives
• Reels & video concepts
• Customer testimonials
• Promotional campaigns
• Maintain strong brand identity across all platforms.

5. Website, SEO & Online Presence

• Manage website growth and optimization.
• Oversee:
• SEO ranking
• Landing pages
• Conversion optimization
• Online reputation management
• Google Business Profile growth

6. CRM & Conversion Management

• Ensure proper lead flow from marketing to sales.
• Track:
• Lead response time
• Lead quality
• Conversion percentage
• Sales performance
• Implement automation through CRM, WhatsApp, and email campaigns.

7. Reporting & Analytics

• Prepare daily, weekly, and monthly reports:
• Marketing Spend
• Leads Generated
• CPL
• Qualified Leads
• Site Visit Conversion
• Booking Conversion
• ROI / ROAS
• Present growth strategies and reports to management.

Required Skills & Qualifications

• 3-5 years of Digital Marketing experience
• Minimum 3+ years experience managing a 10+ member team
• Strong Real Estate industry knowledge preferred
• Expert in Lead Generation & Performance Marketing
• Strong leadership and decision-making skills
• Ability to handle high marketing budgets
• Data-driven and target-oriented approach
• Excellent communication & team coordination skills
• Updated knowledge of AI tools and latest digital trends

Tools Expertise

• Meta Business Manager
• Google Ads
• Google Analytics (GA4)
• Google Search Console
• CRM Platforms
• WhatsApp Automation Tools
• SEO Tools
• Canva / Adobe Creative Tools
• AI Marketing Tools

Role: Digital Marketing Specialist

Industry Type: Real Estate

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate