Digital Marketing Specialist

Aus Prime Management And Consulting; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Prime Financial Group is seeking a Digital Marketing Specialist to join our Marketing team. This hands-on role requires planning, executing, analyzing, and optimizing campaigns across paid media, organic search, and digital channels.

The ideal candidate will have 5+ years of experience with strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, landing page optimization, and CRO. Join us to drive growth and performance across channels.

Qualifications

• 5+ years of hands-on digital marketing experience.
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Proficient in SEO (on-page and technical) and GA4 analytics.
• Experience with CRO, landing pages, A/B testing.
• Familiar with CMS platforms such as Webflow, WordPress or HubSpot.
• Strong analytical skills and ability to report performance.
• Ability to independently manage campaigns from setup to optimisation.

Responsibilities

• Plan, execute and optimise paid campaigns across Google, Meta and LinkedIn.
• Manage budgets and improve CPL, CPA, ROAS and conversions.
• Develop and implement SEO strategies including keyword research.
• Monitor website and campaign performance using GA4.
• Create and optimise landing pages to drive leads.
• Conduct A/B tests and CRO initiatives.
• Collaborate with marketing team to deliver integrated campaigns.
• Support organic growth and emerging search strategies such as GEO.

Skills

5+ years experience

Google Ads

Meta Ads

LinkedIn Ads

SEO

GA4

CRO

Landing pages

A/B testing

Webflow

WordPress

HubSpot

Analytics

Tools

GA4

Webflow

WordPress

HubSpot

Job description

Join Prime Financial Group A Leading ASX-Listed Australian Financial Group

Prime is a market-leading financial services firm with 200+ team members globally. We combine the agility of a startup with the strength of a listed company. Innovation, ownership, and entrepreneurship are at the heart of everything we do.

Learn more about Prime Financial Group

https://www.primefinancial.com.au

Job Description

We are looking for an experienced Digital Marketing Specialist to join our Marketing team. This is a hands-on role for someone who can plan, execute, analyse and optimise digital marketing campaigns across paid media, organic search and digital channels.

The ideal candidate will have 5+ years of digital marketing experience with strong practical expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, landing page optimisation and conversion rate optimisation (CRO).

Key Responsibilities

• Plan, execute and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads


• Manage campaign budgets and continuously improve CPL, CPA, ROAS and conversion rates


• Develop and execute SEO strategies, including keyword research, on-page and technical SEO


• Monitor and analyse website and campaign performance using Google Analytics 4 (GA4)


• Create and optimise landing pages to improve lead generation and conversions


• Conduct A/B testing and CRO initiatives


• Manage and update website content through Webflow, WordPress, HubSpot or similar CMS platforms


• Track campaign performance and provide actionable insights


• Support organic growth and emerging search strategies, including Generative Engine Optimisation (GEO)


• Collaborate with the broader marketing team to deliver integrated campaigns

Skills & Experience

• 5+ years of hands-on digital marketing experience


• Strong experience with Google Ads and paid media


• Hands-on knowledge of SEO and technical SEO


• Strong working knowledge of GA4


• Experience with Google Ads, Meta Ads and LinkedIn Ads


• Experience with landing pages, A/B testing and CRO


• Familiarity with Webflow, WordPress and/or HubSpot


• Strong analytical and performance-reporting skills


• Ability to independently manage campaigns from setup through optimisation

Why Join Prime?

At Prime, you're more than just a team member. You're a key part of our clients experience. We invest in your development, support your growth, and provide opportunities to build a meaningful, long-term career.