Digital Marketing Specialist

Techvaria Solutions; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Techvaria Solutions is seeking a Digital Marketing Specialist with 3-4 years of hands-on experience to lead and execute marketing strategies that boost our IT services footprint.

You will own digital campaigns, SEO/SEM, content calendars, social media, email automation, and analytics, collaborating with sales and design to drive measurable growth. This role offers a fast-paced environment and opportunities to optimise across channels.

Qualifications

• 3-4 years of hands-on experience in digital marketing, particularly promoting IT services or technology solutions.
• Bachelor's degree in Marketing, Communications, IT, or related field (or equivalent experience).

Responsibilities

• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns to generate leads and drive business growth for IT services.
• SEO & SEM: Implement and manage SEO strategies; conduct keyword research, on-page optimization, and backlinking; manage SEM campaigns to increase paid search traffic.
• Content Strategy & Development: Develop content calendars, create engaging blog posts, articles, and case studies, and optimize web content for SEO.
• Social Media Management: Manage the company’s social media profiles, create posts, and engage with followers; grow and maintain a strong social media presence.
• Email Marketing & Automation: Design and manage email campaigns, newsletters, lead nurturing, and promotions; implement marketing automation tools.
• Analytics & Reporting: Track KPIs across channels; provide weekly and monthly performance reports and use data-driven insights to optimize campaigns.
• Collaboration: Work with sales and design teams to align marketing strategies and messaging.
• Market Research: Monitor industry trends, competitor activity, and customer feedback to position IT services effectively in the market.

Skills

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

Lead Generation

Analytics

Marketing Automation

CRM

Education

Bachelor's degree in Marketing, Communications, IT, or related field

Tools

Google Analytics

Google Ads

MailChimp

HubSpot

Job description

We are seeking a Digital Marketing Specialist with 3-4 years of experience to lead and execute marketing strategies that will enhance our online presence and promote our IT services. The ideal candidate will have a strong understanding of digital marketing tools, SEO, SEM, content marketing, and social media strategies, with a proven track record of achieving measurable results. This role offers a fantastic opportunity to make an impact in a fast-paced, dynamic environment.

Key Responsibilities:

Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns to generate leads and drive business growth, particularly for our IT services.

SEO & SEM: Implement and manage SEO strategies to improve website ranking and visibility. Conduct keyword research, on-page optimization, and backlinking strategies. Manage SEM campaigns (Google Ads, etc.) to increase paid search traffic.

Content Strategy & Development: Develop content calendars, create engaging blog posts, articles, and case studies, and optimize web content for SEO. Collaborate with the content team to ensure high-quality content delivery.

Social Media Management: Manage the company’s social media profiles, create posts, and engage with followers. Develop strategies to grow and maintain a strong social media presence.

Email Marketing & Automation: Design and manage email campaigns, including newsletters, lead nurturing, and promotions. Implement marketing automation tools to streamline campaigns.

Analytics & Reporting: Track and analyze key performance indicators (KPIs) across various channels (website, social media, email, etc.). Provide weekly and monthly performance reports and use data-driven insights to optimize campaigns.

Collaboration: Work closely with the sales and design teams to ensure alignment on marketing strategies, creative assets, and messaging.

Market Research: Monitor industry trends, competitor activity, and customer feedback to develop strategies that position our IT services effectively in the market.

Requirements

Required Qualifications:

Experience: 3-4 years of hands-on experience in digital marketing, particularly in promoting IT services or technology solutions.

Education: Bachelor’s degree in Marketing, Communications, IT, or a related field (or equivalent experience).

Skills:

Proven experience with SEO, SEM, Google Ads, Google Analytics, and social media platforms.

Strong understanding of content marketing and inbound marketing strategies.

Familiarity with email marketing tools (e.g., MailChimp, HubSpot).

Knowledge of marketing automation tools and CRM platforms (e.g., Salesforce).

Excellent written and verbal communication skills.

Strong analytical skills and the ability to make data-driven decisions.

Soft Skills:

Creative thinker with the ability to adapt to new digital trends.

Excellent organizational and time management skills.

Ability to work independently and in a team.

A passion for staying up-to-date with the latest marketing and technology trends.