Digital Marketing Specialist

Coditude; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

Coditude is searching for a Digital Marketing Specialist to lead our online marketing strategy in Pune, India. The ideal candidate will have 3-5 years of experience in SEO and digital marketing, specifically within the IT/software industry. Responsibilities include developing SEO strategies, managing paid campaigns on LinkedIn and Google Ads, and creating engaging email marketing campaigns. A bachelor's degree in Marketing or a related field is required, and a tech background is preferred. Strong analytical skills and knowledge of digital trends are essential.

Qualifications

• 3–5 years of experience in SEO and Digital Marketing within a technology or software services environment.
• Proven expertise in creating engaging and trend-aligned content for brand visibility.
• Strong understanding of analytics tools like Google Analytics and Search Console.

Responsibilities

• Develop and execute SEO strategies to enhance organic reach and website performance.
• Plan and manage paid campaigns across LinkedIn and Google Ads to generate qualified leads.
• Create and manage email marketing campaigns with compelling content.

Skills

SEO

Digital Marketing Campaigns

Performance Analytics

Content Development

Email Marketing

LinkedIn Ads

Google Ads

Education

Bachelor’s degree in Marketing, Communication, or related field

Tools

Google Analytics

LinkedIn Ads

Google Ads

Email Marketing Tools

Job description

We are seeking a creative and data-driven Digital Marketing Specialist with a strong IT or software industry background to lead our online marketing strategy. The ideal candidate should have deep expertise in SEO, digital marketing campaigns, and performance analytics, along with the ability to produce engaging and trend-aligned content for brand visibility and talent attraction.

Key Responsibilities

• Develop and execute SEO strategies to enhance organic reach and website performance.
• Plan and manage paid campaigns across LinkedIn and Google Ads to generate qualified leads for sales.
• Research market trends, competitors, and emerging opportunities within the IT/software domain.
• Create and manage email marketing campaigns, including writing compelling and conversion-focused content.
• Develop and maintain a consistent social media presence with a focus on entertainment-quality content (e.g., reels, videos) to attract talent and improve brand engagement.
• Collaborate with design teams to ensure high-quality visual content and graphics for all marketing assets.
• Track, analyze, and report on campaign performance, engagement graphs, and traffic trends.
• Optimize digital assets for SEO, including keyword research, meta content, and backlink strategies.

Requirements

• Bachelor’s degree in Marketing, Communication, or related field (IT/Tech background preferred).
• Proven experience (3–5 years) in SEO and Digital Marketing within a technology or software services environment.
• Hands-on experience with LinkedIn Ads, Google Ads, and email marketing tools.
• Strong understanding of analytics tools (Google Analytics, Search Console, etc.).
• Excellent written communication and creative content development skills.
• Up-to-date with the latest digital trends, social media algorithms, and engagement strategies.

Preferred Skills

• Basic knowledge of video marketing and reel creation for talent branding.
• Ability to convert marketing leads into sales-qualified leads (SQLs) through targeted digital campaigns.
• Analytical mindset with attention to content quality, SEO insights, and trend-driven marketing.