Search Engine Optimization Analyst

Unbound IA; Pune District; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

Real-world SEO projects

Collaborative growth environment

Skill development opportunities

Job summary

Unbound IA is seeking an SEO Analyst to enhance website visibility and organic traffic through comprehensive SEO strategies.

The role covers keyword research, on-page/off-page optimization, and performance analysis, collaborating with content and marketing teams to improve search rankings.

Qualifications

• Experience in SEO or digital marketing is needed.
• Knowledge of on-page, off-page, and technical SEO fundamentals.
• Familiarity with keyword research and competitor analysis.

Responsibilities

• Conduct keyword research to identify relevant keywords and search opportunities.
• Perform on-page SEO activities, including optimizing meta titles, meta descriptions, headings, URLs, and internal links.
• Execute off-page SEO activities, including backlink building and link profile analysis.
• Conduct technical SEO audits to identify website issues and recommend improvements.
• Monitor keyword rankings, organic traffic, and website performance.
• Use tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Analyze competitors and identify opportunities to improve search visibility.
• Collaborate with content writers and marketing teams to optimize website content.
• Track SEO performance metrics and prepare regular reports.
• Stay updated with search engine algorithm changes and SEO best practices.

Skills

On-page SEO

Off-page SEO

Technical SEO

Keyword research

Backlink analysis

Competitor analysis

Google Analytics 4

Google Search Console

HTML basics

Data-driven reporting

Communication & reporting

Analytical thinking

Education

Bachelor's in Marketing

Bachelor's in Business

Bachelor's in IT

Tools

GA4

GSC

Job description

We are looking for a detail-oriented and results-driven SEO Analyst to improve website visibility, increase organic traffic, and enhance search engine rankings. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.

Key Responsibilities

• Conduct keyword research to identify relevant keywords and search opportunities.
• Perform on-page SEO activities, including optimizing meta titles, meta descriptions, headings, URLs, and internal links.
• Execute off-page SEO activities, including backlink building and link profile analysis.
• Conduct technical SEO audits to identify website issues and recommend improvements.
• Monitor keyword rankings, organic traffic, and website performance.
• Use tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Analyze competitors and identify opportunities to improve search visibility.
• Collaborate with content writers and marketing teams to optimize website content.
• Track SEO performance metrics and prepare regular reports.
• Stay updated with search engine algorithm changes and SEO best practices.

Required Skills

• Knowledge of on-page, off-page, and technical SEO.
• Understanding of keyword research, backlink analysis, and competitor analysis.
• Familiarity with Google Analytics 4 and Google Search Console.
• Basic understanding of HTML, website structure, and indexing.
• Analytical thinking and problem-solving skills.
• Good communication and reporting skills.

Eligibility Criteria

• Experience: 6 months–2 years in SEO or digital marketing.
• Education: Bachelor's degree in Marketing, Business, IT, or a related field preferred.
• Candidates with practical SEO experience and a strong understanding of SEO fundamentals are encouraged to apply.

What We Offer

• Opportunity to work on real-world SEO projects.
• Collaborative and growth-oriented work environment.
• Opportunities to develop digital marketing and analytical skills.