Digital Marketing Manager - U.S. B2B Marketing

Beyond Bancard; Bengaluru; Vor Ort; INR 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Beyond Bancard in Bengaluru, India seeks a hands-on Digital Marketing Manager to lead US-focused B2B marketing. You will build and manage a small marketing team, generating qualified US business leads that convert to customers.

You will work closely with US sales and leadership, running campaigns across Google, Meta, LinkedIn, and emerging platforms while optimizing for CAC, ROAS, and lead quality. Strong English writing and a track record in lead generation are essential.

Qualifikationen

• 4–8 years in digital marketing, including US-focused B2B campaigns.
• Hands-on Google Ads and Meta campaign management.
• Experience leading a small marketing team or several specialists.
• Track record of generating qualified leads and improving campaign performance.
• Strong SEO, content, email and conversion skills; excellent written English for a US audience.
• Preferred: payments/fintech/B2B SaaS; building a marketing function from scratch.

Aufgaben

• Build and run US B2B campaigns for payments, POS and e-commerce payments.
• Manage Google/Meta/LinkedIn campaigns; test TikTok, YouTube and emerging AI ad platforms.
• Build lead-generation funnels and landing pages; optimize for lead quality and CAC.
• Lead social media, content, video, SEO and email nurture programmes.
• Work with sales on lead quality and connect campaigns to CRM outcomes.
• Hire and lead designers, editors, SEO specialists and agencies as the team grows.
• Track and report performance through GA4, Tag Manager and CRM.

Kenntnisse

Digital marketing

B2B marketing

Lead generation

Campaign management

SEO

Content marketing

Email marketing

Analytics

CRM

Team leadership

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

YouTube Ads

CRM systems

GA4

Tag Manager

Jobbeschreibung

We're looking for a hands-on Digital Marketing Manager to lead marketing aimed at U. S. business owners, build and manage a small marketing team, and generate qualified U. S. business leads that turn into customers. You'll work closely with our U. S. sales and leadership teams.

Responsibilities:

• Build and run U. S. B2B campaigns for payment processing, POS and e-commerce payments.
• Manage Google Ads, Meta and LinkedIn campaigns; test TikTok, YouTube and emerging AI ad platforms such as ChatGPT.
• Build lead-generation funnels and landing pages, and optimise for lead quality, acquisition cost and return on ad spend.
• Lead social media, content, video, SEO and email nurture programmes.
• Work with sales on lead quality and connect campaigns to CRM outcomes.
• Hire and lead designers, video editors, SEO specialists and agencies as the team grows.
• Track and report performance through GA4, Tag Manager and CRM.

Requirements:

• 4-8 years in digital marketing, including B2B marketing to U. S. customers.
• Hands-on Google Ads and Meta campaign management.
• Experience leading a small marketing team or several specialists.
• A track record of generating qualified leads and improving campaign performance.
• Strong SEO, content, email and conversion skills; excellent written English for a U. S. audience.
• Preferred: payments, fintech, POS or B2B SaaS; marketing to U. S. small and mid-size businesses; building a marketing function from scratch.