Digital Marketing Manager — U.S. B2B Marketing

HYrEzy Tech Solutions; Bengaluru; On-site; INR 1,200,000 - 1,400,000; Full time

Job summary

HYrEzy Tech Solutions in Bengaluru is seeking a Digital Marketing Manager to spearhead US B2B demand generation and build a high-performing local marketing team. The role combines strategy, hands-on execution, and leadership to generate a steady pipeline of US merchant leads and optimize conversion.

You will oversee paid performance, organic social, content, SEO/GEO, email marketing, and lead-gen funnels while collaborating with US sales and leadership.

Qualifications

• US B2B marketing experience targeting US SMBs.
• Hands-on mastery of Google Ads, Meta Ads, LinkedIn.
• Understanding of AI-driven search discovery (AEO/GEO).
• Full-stack funnel skills: SEO, landing-page CRO, email automation, GA4, GTM, CRM attribution.
• Experience leading designers, editors, and SEO/content specialists.
• Strong written/spoken English for American business audiences; ability to work in Bengaluru with US overlap hours.

Responsibilities

• Develop and execute full-funnel digital marketing strategies for US business owners.
• Create campaigns and landing pages for payment processing, POS hardware/software, and e-commerce solutions.
• Own monthly plans, budgets, content calendars, and pipeline targets.
• Lead paid acquisition campaigns on Google, Meta, LinkedIn.
• Test video, retargeting channels like YouTube and TikTok.
• Oversee AI search placements (ChatGPT, Perplexity, Gemini).
• Own keyword research, audience segmentation, ad copy, creative A/B testing, bidding strategies, and landing-page CRO.
• Coordinate with US sales and leadership for alignment.
• Lead Bengaluru team of designers, editors, and SEO specialists.
• Deliver weekly/monthly spend, CPQL, CAC, conversion rates, and revenue attribution reports.

Skills

US B2B marketing

Paid media

AI search

Full-stack funnel

Team leadership

English communication

Tools

GA4

GTM

CRM

WordPress

Job description

Client: Leading U.S.-Based FinTech & Merchant Payment Solutions Company (Confidential)
Location: Bengaluru / Bangalore (Work from Office / In-Person)
Employment Type: Full-Time
Compensation: ₹12–14 LPA

About The Client

Our client is an established U.S.-based FinTech and payments technology company providing merchant payment processing, Point-of-Sale (POS) systems, e-commerce payment gateways, and business technology solutions to small and midsize businesses (SMBs) across the United States.

We are looking for a hands‑on Digital Marketing Manager based in Bengaluru to spearhead B2B demand generation targeting U.S. business owners, build and manage a high‑performing local marketing team, and drive measurable customer acquisition.

About The Role

This is a player‑coach role combining U.S. B2B marketing strategy, hands‑on campaign execution, and team leadership. You will oversee paid performance marketing, organic social media, content, SEO/GEO, email marketing, and lead‑generation funnels while collaborating closely with the U.S. sales and leadership teams.

As the Bengaluru team scales, you will manage graphic designers, video editors/creators, SEO specialists, and other marketing contributors. Your primary objective is to generate a consistent pipeline of qualified U.S. merchant leads and optimize conversion through to activated customers.

Key Responsibilities

• Develop and execute full-funnel digital marketing strategies targeting U.S. business owners and decision‑makers across retail, hospitality, e‑commerce, and service sectors.
• Craft segment‑specific campaigns, offers, and high‑converting landing pages for payment processing, POS hardware/software, and e‑commerce solutions.
• Own monthly marketing plans, budget allocation, content calendars, and pipeline targets.
• Paid Advertising & Performance Lead Generation
• Hands‑on launch, management, and optimization of paid acquisition campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn.
• Test and scale additional video and retargeting channels including YouTube and TikTok.
• Evaluate, test, and manage emerging AI search & ad placements (including ChatGPT search/ad opportunities and AI discovery platforms) focused on qualified merchant acquisition and ROAS.
• Own keyword research, audience segmentation, ad copywriting, creative A/B testing, bidding strategies, and landing page conversion rate optimization (CRO).
• Optimize campaigns strictly around Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
• Social Media, Content & Video Direction
• Lead an engaging organic social strategy across LinkedIn, Instagram, Facebook, YouTube, and TikTok tailored to U.S. SMB owners.
• Direct the creation of performance graphics, short‑form reels/videos, product demos, merchant testimonials, and educational content.
• Write clear creative briefs and review output from designers and video editors to ensure U.S.-market polish, accuracy, and brand consistency.
• SEO, Website & AI Search Optimization (AEO/GEO)
• Oversee technical and on‑page SEO strategy, keyword research, and authoritative content creation that drives organic discovery across both traditional search engines (Google) and AI‑powered search engines (ChatGPT, Perplexity, Gemini).
• Continuously improve website messaging, UX flow, forms, and landing‑page conversion rates.
• Email Marketing, CRM & U.S. Sales Alignment
• Build automated email nurturing sequences, drip campaigns, and prospect re‑engagement flows.
• Connect marketing attribution directly to CRM outcomes—tracking booked appointments, merchant applications, and activated accounts.
• Partner closely with the U.S. sales team (with agreed overlap hours) to tighten lead quality definitions, handoff speed, and offer messaging.
• Team Leadership & Analytics
• Recruit, onboard, coach, and manage a growing in‑house team of designers, video editors, and SEO specialists (plus external freelancers/agencies as needed).
• Maintain end‑to‑end tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), ad pixels, UTM frameworks, and CRM dashboards.
• Deliver clear weekly/monthly reporting on spend, CPQL, CAC, conversion rates, and revenue attribution.

Must‑Have Qualifications

• U.S. B2B Marketing Experience: Proven track record of running digital marketing and lead generation specifically targeting U.S. B2B or U.S. SMB customers.
• Paid Media Mastery: Hands‑on execution expertise in Google Ads and Meta Ads, plus working proficiency across LinkedIn, YouTube, and TikTok.
• AI & Emerging Search Awareness: Strong understanding of AI‑driven search discovery (AEO/GEO) and emerging ad placements on platforms like ChatGPT.
• Full‑Stack Funnel Skills: Practical command of SEO, WordPress/landing page CRO, email automation, GA4, GTM, and CRM attribution.
• Team Management: Experience leading or reviewing the work of graphic designers, video editors, and SEO/content specialists.
• Communication & Schedule: Exceptional written and spoken English tailored for American business audiences, with comfort working in‑person in Bengaluru and maintaining agreed overlap hours with the U.S. team.

Preferred Qualifications

• Prior experience in FinTech, Merchant Services, Payment Processing, POS Systems, E‑commerce Tech, or B2B SaaS.
• Experience scaling an in‑house marketing pods/team from the ground up.

Skills: digital marketing,video,crm,seo,b2b marketing,digital,search,google,b2b,campaigns