Digital Marketing Manager - Team Lead

Softhealer Technologies Pvt. Ltd.; Rajkot; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Softhealer Technologies Pvt. Ltd. in Rajkot, Gujarat, seeks a results-driven Digital Marketing Manager who can lead outreach marketing and AI-powered campaigns across channels to scale awareness, traffic, and revenue.

You will own the full-funnel strategy, collaborate with Sales, Product, and Content, manage budgets, and build dashboards to demonstrate marketing ROI to leadership.

Qualifications

• Experience with outreach marketing programs and campaigns.
• Proven AI implementation in marketing contexts.
• Strong data analysis and marketing analytics experience.
• Excellent cross-functional communication and leadership.
• Experience reporting funnel metrics to leadership.

Responsibilities

• Plan, execute, and optimize outreach marketing campaigns (email outreach, LinkedIn outreach, cold outbound, partnership/influencer outreach, etc.) to drive top-of-funnel growth.
• Design and manage multi-channel digital campaigns across SEO, email, social, and content to drive qualified traffic and engagement.
• Leverage AI tools and platforms to improve campaign speed, personalization, and performance.
• Own the lead generation funnel — driving and improving Marketing Qualified Leads (MQLs).
• Collaborate closely with Sales, Product, and Content teams to align marketing campaigns with revenue goals and pipeline targets.
• Manage marketing budgets to maximize ROAS across paid channels (Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Continuously test, iterate, and optimize campaigns.
• Build and maintain reports to communicate marketing performance and ROI to leadership.
• Stay current on emerging AI marketing tools, automation platforms, and industry trends to keep the marketing function competitive and efficient.

Skills

Outreach marketing

AI in marketing

Analytics

Cross-functional collaboration

Lead generation

Education

BBA, MBA, BE, ME, BCA, MCA, B.Tech or equivalent degree

Tools

Google Analytics

CRM dashboards

Job description

We are looking for a results-driven Digital Marketing Manager to lead and scale our digital marketing efforts, with a strong focus on outreach marketing, performance-driven campaigns, and AI-powered marketing execution. The ideal candidate will own the full-funnel marketing strategy — from generating awareness and traffic to converting leads into revenue.

Location

• Rajkot, Gujarat

Responsibilities

• Plan, execute, and optimize outreach marketing campaigns (email outreach, LinkedIn outreach, cold outbound, partnership/influencer outreach, etc.) to drive top-of-funnel growth.
• Design and manage multi-channel digital campaigns across SEO, email, social, and content to drive qualified traffic and engagement.
• Leverage AI tools and platforms to improve campaign speed, personalization, and performance.
• Own the lead generation funnel — driving and improving Marketing Qualified Leads (MQLs).
• Collaborate closely with Sales, Product, and Content teams to align marketing campaigns with revenue goals and pipeline targets.
• Manage marketing budgets to maximize ROAS across paid channels (Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Continuously test, iterate, and optimize campaigns.
• Build and maintain reports to communicate marketing performance and ROI to leadership.
• Stay current on emerging AI marketing tools, automation platforms, and industry trends to keep the marketing function competitive and efficient.

Experience

• 4+ years of experience in Digital Marketing, with proven ownership of outreach marketing programs.

Education

• BBA, MBA, BE, ME, BCA, MCA, B.Tech or any relevant degree

Must Have

• Proven, hands-on experience in outreach marketing (not just inbound/content marketing).
• Demonstrable examples of AI implementation in a marketing context — not just familiarity, but actual usage/deployment.
• Strong analytical skills with comfort in marketing/reporting tools (Google Analytics, CRM dashboards, etc.).
• Excellent communication skills to work cross-functionally with Sales and leadership.
• Has owned and reported against funnel metrics (MQL, SQL, conversion rate, CAC, pipeline contribution) to leadership or sales, not just marketing-side vanity metrics.