Digital Marketing Manager- Edtech/Education

Aimlay Pvt Ltd ( Recruitment ); Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Aimlay Pvt Ltd ( Recruitment ) in Delhi is seeking a Digital Marketing Manager to plan, implement, and manage digital marketing campaigns, analyze web traffic, and optimize strategies for engagement and lead generation.

You will oversee social media channels, conduct market research, and track performance, working with cross-functional teams to promote Aimlay’s educational offerings and drive brand awareness in the edtech sector.

Qualifications

• 7+ years of experience in online lead generation (Google/Meta).
• Proficiency in social media marketing and lead generation strategies.
• Strong knowledge of digital marketing principles and tools.
• Experience with web analytics and data interpretation for campaign optimization.
• Excellent communication skills and ability to develop engaging content.
• Strong project management with attention to deadlines.
• Familiarity with edtech or education sectors is a plus.
• Bachelor’s degree in Marketing, Communications, or related field; Master’s degree a plus.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across platforms.
• Analyze web traffic and optimize strategies for engagement and lead generation.
• Manage social media channels, conduct market research, and track performance.
• Collaborate with cross-functional teams to promote Aimlay’s education offerings.

Skills

Lead generation

Social media marketing

Digital marketing

Web analytics

Content creation

Project management

Communication skills

Edtech familiarity

Education

Bachelor’s degree in Marketing/Communications

Master’s degree (plus)

Job description

Company Description

Aimlay is a global educational and writing support service platform dedicated to empowering working professionals and experiential learners. Partnering with renowned universities worldwide, Aimlay offers a range of programs from Matriculation to Ph.D., combining accessible education and the recognition of real-world knowledge. With over a decade of expertise, the company supports Ph.D. aspirants through every step of their academic journey. Headquartered in Delhi with international counseling centers, Aimlay is committed to delivering equitable and transformative education. Its mission aligns with promoting lifelong learning and fostering a community of researchers and professionals around the globe.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager, located in Delhi. The individual in this role will be responsible for planning, implementing, and managing digital marketing campaigns, analyzing web traffic, and optimizing strategies for engagement and lead generation. The role involves managing social media channels, conducting market research, and tracking the performance of marketing initiatives. The position works closely with cross-functional teams to promote Aimlay’s educational offerings and drive brand awareness in the edtech and education sectors.

Qualifications

• Minimum 7 years of experience of running online lead generation (Google /Meta)
• Proficiency in Social Media Marketing and Lead Generation strategies
• Strong knowledge of Digital Marketing and Marketing principles and tools
• Experience with Web Analytics and the ability to interpret data for campaign improvements
• Excellent communication skills, with the ability to develop engaging content
• Strong project management skills, with attention to detail and deadlines
• Familiarity with the edtech or education sectors is a plus
• Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree is a plus)
• Up-to-date with the latest trends and technologies in digital marketing