Digital Marketing Manager

ROOTBASE; Ranchi; On-site; INR 600,000 - 900,000; Full time

Job summary

ROOTBASE in Ranchi is seeking a Digital Marketing Manager to plan, execute, and optimize campaigns across channels, with a focus on increasing brand visibility and user engagement.

You will manage social platforms, oversee content and creatives, monitor performance with web analytics, and collaborate with sales and product teams to ensure consistent messaging and data-driven improvements. This is a full-time on-site role in Ranchi, offering hands-on responsibilities in a fast-paced environment.

Qualifications

• Experience planning and executing integrated online campaigns.
• Proficiency in social media marketing, content planning, and performance tracking.
• Experience with lead generation strategies to drive inquiries and conversions.
• Ability to use web analytics to interpret data and optimize campaigns.
• Excellent written and verbal communication; adaptable messaging.
• Proven ability to collaborate with cross-functional teams in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Prior experience in edutech, education, or tech-based products is an advantage.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage social media platforms and oversee content and creatives.
• Monitor campaign performance and analyze web analytics.
• Develop lead generation strategies and coordinate with sales and product teams.
• Ensure consistent messaging across all digital touchpoints.
• Prepare reports on KPIs and identify opportunities to improve campaigns.

Skills

Digital Marketing

Social Media Marketing

Lead Generation

Web Analytics

Communication Skills

Cross-functional teamwork

Education

Bachelor’s degree in Marketing or related field

Tools

Lead generation tools

Job description

Company Description ROOTBASE is an edutech company focused on developing Smart-Class content that enables better and more creative learning for schools, colleges, and tuition centers. The company works with advanced technologies such as holograms and virtual reality to create immersive educational experiences. ROOTBASE is committed to enhancing the quality of education through innovative digital solutions. Team members collaborate closely with educators and institutions to deliver content that is engaging, effective, and future-ready.

Role Description This is a full-time, on-site Digital Marketing Manager role based in Ranchi. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across multiple channels to increase brand visibility and user engagement. Daily responsibilities include managing social media platforms, overseeing content and creatives, monitoring campaign performance, and analyzing web analytics to drive data-informed decisions. The role also involves developing lead generation strategies, coordinating with sales and product teams, and ensuring consistent messaging across all digital touchpoints. The Digital Marketing Manager will track key performance indicators, prepare reports, and continuously identify opportunities to improve campaign effectiveness and reach.

Qualifications

• Strong skills in Digital Marketing and Marketing, with experience planning and executing integrated online campaigns.
• Proficiency in Social Media Marketing, including content planning, community management, and performance tracking.
• Experience with Lead Generation strategies and tools to drive qualified inquiries and conversions.
• Ability to use Web Analytics platforms to interpret data, generate insights, and optimize campaign performance.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences.
• Proven ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Relevant bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Prior experience in edutech, education, or technology-based products is an advantage.