Social Media Manager - Edtech

Apex Engineering Solutions; Dadri; On-site; INR 500,000 - 800,000; Full time

Job summary

Apex Engineering Solutions in Noida is seeking a creative Social Media Marketing Manager with 2-4 years of experience to lead our social presence across LinkedIn, Instagram, Facebook, X, and YouTube. You will develop strategies, manage content calendars, and collaborate with designers and writers.

The role focuses on brand awareness, engagement, and lead generation, with emphasis on Ed-Tech industry experience.

Qualifications

• 2–5 years of social media marketing experience.
• Experience across LinkedIn, Instagram, Facebook, X and YouTube.
• Ed-Tech industry experience preferred.
• Proficiency with scheduling and analytics tools (e.g., Meta Business Suite).

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Plan, create, and manage content calendars across platforms.
• Collaborate with designers, video editors and writers for content.
• Manage day-to-day posting, scheduling and community engagement.
• Monitor performance and prepare weekly/monthly analytics reports.
• Track reach, engagement, followers, impressions and conversions.
• Stay updated with trends and best practices; coordinate product launches.
• Align organic and paid social media efforts with marketing.

Skills

Social media strategy

Content creation

Community management

Campaign execution

Analytics

Ed-Tech experience

Tools

Meta Business Suite

LinkedIn Campaign Manager

YouTube Studio

Job description

Experience: 2 - 5 Years

Job Type: Full-time, Onsite

Location: Sector 142, Noida

About the Role

We are looking for a creative and data-driven Social Media Marketing Manager with 2-4 years of experience to lead our social media presence across multiple platforms. The ideal candidate should have experience in developing social media strategies, creating engaging content, managing online communities, and executing campaigns that drive brand awareness, engagement, and lead generation.

EdTech industry experience is preferred.

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Plan, create, and manage content calendars across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Create engaging content in collaboration with graphic designers, video editors, and content writers.
• Manage day-to-day posting, scheduling, and community engagement.
• Monitor social media performance and prepare weekly/monthly analytics reports.
• Track key performance metrics such as reach, engagement, followers, impressions, and conversions.
• Stay updated with the latest social media trends, platform updates, and industry best practices.
• Coordinate with the marketing team to execute product launches, campaigns, and promotional activities.
• Work closely with the performance marketing team to align organic and paid social media efforts.
• Build and maintain a strong online brand presence.
• Identify influencer collaboration and partnership opportunities when required.
• Ensure brand consistency across all social media channels.

Required Skills

• Strong knowledge of social media platforms and content strategies.
• Experience in Ed-Tech industry preferred
• Experience with social media scheduling and analytics tools.
• Excellent copywriting and communication skills.
• Understanding of content marketing, branding, and audience engagement.
• Basic knowledge of Canva or Adobe Creative Suite is an advantage.
• Familiarity with Meta Business Suite, LinkedIn Campaign Manager, and YouTube Studio.
• Strong analytical, creative, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.