Digital Marketing Manager(ABM)

AI CERTs® - India; Gandhinagar; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading educational certification organization is seeking a Partner Marketing Manager to define and execute the marketing strategy for Authorized Training Partners (ATPs). The role requires 6+ years of marketing experience, including campaign management and partner marketing. The successful candidate will work with cross-functional teams to develop marketing resources that drive partner success. Full-time position located in Gujarat, India.

Qualifications

• 6+ years of experience in marketing roles.
• Experience in building and executing marketing campaigns.
• Ability to use customer research and performance data.

Responsibilities

• Define and execute the global marketing strategy.
• Manage marketing efforts tied to certification product launches.
• Collaborate with the content team to produce marketing resources.

Skills

Cross-functional program management

Data evaluation and optimization

Partner/channel marketing

Stakeholder management

Project leadership

Tools

Marketo

Salesforce

Tableau

HubSpot

Job description

Job Title: Partner Marketing Manager – Growth & Training (Digital Capabilities Channel)

Department: Partner Marketing

Reports To: Head of Marketing

Responsibilities

• Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
• Act as the primary point of contact for co‑developing and maintaining the joint value proposition between AI CERTs and its ATPs.
• Plan and manage marketing efforts tied to certification product launches through ATPs.
• Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.
• Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
• Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
• Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
• Maintain and grow a digital resource hub with co‑branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.

Basic Qualifications

• 6+ years of experience in marketing roles (excluding internships)
• Experience building, executing, and scaling cross‑functional programs or campaigns from concept to execution
• Experience using data and metrics to evaluate performance and inform optimization
• Experience in partner/channel marketing and go-to-market strategy development

Preferred Qualifications

• Proven ability to use customer research and performance data to shape campaigns and improve partner success
• Hands‑on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
• Background in B2B/B2C technology marketing, certification or training services, or SaaS products
• Strong communication, stakeholder management, and project leadership skills across global and cross‑functional teams

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Industries: Education