Digital Marketing Manager

Erekrut... Recruitment Made Easy; Udaipur District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Erekrut... Recruitment Made Easy is seeking a hands-on Performance Marketing Specialist to own paid campaigns across Meta and Google from strategy to daily optimization. You will manage budgets, test creatives, and report outcomes clearly to clients, ensuring profitable performance.

You will work with GA4, Meta Ads Manager, and Looker Studio, driving measurable outcomes such as orders, leads, and ROAS while coordinating with our tech team on tracking implementation.

Qualifications

• 2–5 years hands-on paid-media experience on performance advertising.
• Proven delivery on Meta Ads and Google Ads with live budgets.
• Fluent English; strong client reporting.
• Strong command of CPA/CPL, CAC, ROAS metrics.

Responsibilities

• Build, launch and run paid campaigns end-to-end on Meta and Google.
• Own strategy: audience, keywords, budget and bidding.
• Optimize daily for orders, leads and ROAS.
• Plan budgets and shift spend to winners.
• Brief the creative team and test ads (A/B).
• Prepare weekly performance notes and monthly client reports.
• Coordinate tracking: pixel, CAPI, UTMs with tech team.

Skills

Paid media

Meta Ads

Google Ads

GA4

Analytics

English writing

Self-driven

Budget management

Tools

Meta Ads Manager

Google Ads

GA4

Excel/Sheets

Looker Studio

Job description

Job Title: Performance Marketing Specialist

About the Role

Hiring a dedicated performance-marketing specialist — someone who lives in the ad accounts and makes budgets work. You own paid campaigns end-to-end: you come up with the strategy, build them, run them, optimise daily, and report on what's working. This is a hands‑on execution role for someone who genuinely loves the craft of running ads.

Key Responsibilities

• Build, launch and run paid campaigns end-to-end — mainly Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Shopping, YouTube) — from strategy through daily optimisation to scaling.
• Own the strategy, don't just take orders — audience and keyword research, campaign structure, creative angles, budget and bidding plan — you devise it and then execute it.
• Optimise every day against real business outcomes — orders, leads, CPA/CPL, CAC, ROAS (and ACOS/TACOS on marketplaces) — reconciled to actual revenue, not vanity metrics.
• Plan and manage budgets — pace spend, protect the cap, shift budget to what's working.
• Brief the creative team — tell our designers and video editor exactly what ad creative you need and why, then test it properly (A/B, iterate).
• Report clearly — a weekly performance note and a monthly report per client, tied to real orders/leads, in language a client understands.
• Keep tracking trustworthy — coordinate conversion tracking (pixel / Conversions API / Google tags / UTMs) with our tech team so the numbers can be relied on.

What You Must Have (Required)

• 2–5 years hands‑on paid‑media experience, with at least ~70% of that time on performance/paid advertising (not split across social media, content or SEO).
• Proven hands‑on delivery on both Meta Ads and Google Ads — you've built and optimised campaigns yourself on real, live budgets.
• A working command of the metrics — you plan and report against CPA/CPL, CAC, ROAS, CTR and conversion rate, and you know when a campaign is genuinely profitable (break‑even ROAS, AOV, margin).
• Fluency in the core tools — Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and spreadsheets (Excel / Google Sheets).
• A basic, correct understanding of conversion tracking — Meta Pixel & Conversions API (CAPI), Google conversion tags, and UTM discipline (enough to spot broken tracking and brief a developer to fix it).
• Strong written English and clear communication — you'll report to Indian and international clients.
• Self‑driven and analytical — you work from data, manage your own campaigns, and don't need chasing.

Nice to Have

• Marketplaces & quick-commerce ads — Amazon Ads (Sponsored Products / Brands / Display, ACOS/TACOS), Blinkit, Myntra, Meesho, Zepto / Instamart.
• Additional paid channels — TikTok Ads, LinkedIn Ads, X (Twitter) Ads.
• Shopify / WooCommerce — product feeds, Google Merchant Center, catalog / dynamic (DPA) ads.
• Agency background — comfortable running paid campaigns across several accounts/clients at once.

Tools You'll Work With

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Meta Pixel / Conversions API
• Looker Studio
• Amazon Ads & quick-commerce brand panels