Digital Marketing manager

YO IT Consulting; Sonipat; On-site; Full time

Job summary

A leading marketing firm is seeking a Digital Marketing Manager in Sonipat, Haryana. The individual will drive brand awareness and online sales through effective digital strategies, manage social media content, and oversee performance marketing campaigns. Ideal candidates should have 3-6 years of experience in digital marketing, expertise in SEO, and proficiency with tools like Google Analytics and Meta Ads. This role is perfect for innovative thinkers looking to shape impactful marketing initiatives.

Qualifications

• 3-6 years of experience in digital marketing roles.
• Proven experience in developing and executing digital marketing strategies.
• Strong analytical skills for performance analysis and reporting.

Responsibilities

• Develop ROI-driven digital marketing plans aligned with brand objectives.
• Lead content strategy for social media platforms.
• Manage paid campaigns across various digital channels.
• Optimize website traffic and improve SEO strategy.
• Collaborate for campaign creatives and ensure brand consistency.
• Manage influencer collaborations and report on performance.
• Track KPIs and provide data-driven recommendations.

Skills

Digital Marketing Strategy & Campaign Management

Performance Marketing (Meta Ads & Google Ads)

Search Engine Optimization (SEO)

Content Marketing & Online Brand Growth

Google Analytics 4 (GA4)

Meta Business Suite & Ads Manager

Paid Campaign Optimization & ROI Tracking

Email Marketing & Marketing Automation Tools

E-commerce Marketing (Shopify / WordPress)

Job description

Job Title: Digital Marketing Manager

Experience: 3-6 yrs

Location: Kundli, Sonipat

Interview Mode: In person

Required Skills

• Digital Marketing Strategy & Campaign Management
• Performance Marketing (Meta Ads & Google Ads)
• Search Engine Optimization (SEO)
• Content Marketing & Online Brand Growth
• Google Analytics 4 (GA4) & Marketing Data Analysis
• Meta Business Suite & Ads Manager
• Paid Campaign Optimization & ROI Tracking
• Email Marketing & Marketing Automation Tools
• E-commerce Marketing (Shopify / WordPress - preferred)

Role Overview

The Digital Marketing Manager will be responsible for developing, executing, and optimizing end-to-end digital marketing strategies to grow brand awareness, drive traffic, increase online sales, and strengthen customer engagement across all digital platforms.

Key Responsibilities

• Digital Strategy & Planning – Develop ROI‑driven digital marketing plans aligned with brand objectives. Identify new digital opportunities, trends, and platforms relevant to fashion retail. Set monthly and quarterly targets for traffic, engagement, lead generation, and sales performance.
• Social Media Management – Lead content strategy for Instagram, Facebook, YouTube, and emerging platforms. Plan campaigns for product launches, festive seasons, influencer collaborations, etc. Analyse platform insights and optimize content for reach & engagement.
• Performance Marketing – Manage paid campaigns across Meta Ads, Google Ads, and YouTube. Plan and execute campaigns for brand awareness, consideration, retargeting, and conversions. Monitor CPC, CAC, ROAS, and optimize spending for maximum returns.
• E‑Commerce & Website Growth – Work with e‑commerce team to optimize website traffic and sales. Oversee SEO strategy (on‑page & off‑page) to improve ranking and visibility. Monitor product listings, conversion funnels, and user experience metrics.
• Content, Creatives & Brand Communication – Collaborate with designers and photographers for campaign shoots and digital creatives. Ensure brand consistency in all digital communication. Plan newsletters, SMS, push notifications, and CRM communications.
• Influencer & Collaboration Management – Identify and onboard influencers relevant to fashion & lifestyle categories. Manage influencer deliverables, reports, and ROI tracking.
• Analytics & Reporting – Track and report weekly and monthly KPIs across all platforms. Use GA4, Meta Insights, and other analytics tools for deep performance analysis. Prepare data‑driven recommendations for continuous improvement.