Digital Marketing Manager

Corishta Ltd.; Pune District, Mumbai, Nalanda; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Corishta Ltd. is seeking a Digital Marketing Manager in Pune/Mumbai to own the end-to-end online acquisition. You will set the digital strategy, oversee paid and organic budgets, and lead a campaigns team across search, social and marketplace channels for matrimonial advertising.

You will be judged on registrations that become real families, not just clicks. This role requires 5+ years in digital marketing, hands-on PPC/SEO, strong analytics, and experience with marketing automation.

Qualifications

• Five or more years in digital marketing, with at least two years managing campaigns and budget.
• Hands-on understanding of Google Ads, Meta Ads and SEO.
• Strong analytical ability and comfort reading campaign data.
• Experience in a consumer or services business where cost per acquisition matters.
• Ability to brief and manage creative work.
• Experience in matrimonial, wedding or allied relationship categories.
• Knowledge of regional language marketing.
• Experience with marketing automation and analytics tooling.

Responsibilities

• Own the digital marketing strategy and the acquisition plan that supports it.
• Manage the paid search, social and display budget and allocate it deliberately.
• Measure campaigns against cost per registered family, not against impressions.
• Lead the content and campaign team across the channels we use.
• Work with SEO to grow the organic contribution alongside paid activity.
• Test new channels and platforms, and stop the ones that do not pay back.
• Report performance honestly, including what did not work.

Skills

Digital marketing strategy

Paid media buying

SEO

Marketing analytics

Budget management

Team leadership

Campaign testing

Marketing automation

Attribution modelling

Regional language campaigns

Tools

Google Ads

Meta Ads

SEO

Job description

As Digital Marketing Manager you own how Corishta acquires families online. You will set the digital strategy, manage the paid and organic budget, and lead the team that runs campaigns across search, social and the marketplace of matrimonial advertising. You will be judged on registrations that become real families, not on clicks.

Responsibilities

• Own the digital marketing strategy and the acquisition plan that supports it
• Manage the paid search, social and display budget and allocate it deliberately
• Measure campaigns against cost per registered family, not against impressions
• Lead the content and campaign team across the channels we use
• Work with SEO to grow the organic contribution alongside paid activity
• Test new channels and platforms, and stop the ones that do not pay back
• Report performance honestly, including what did not work

Requirements

• Five or more years in digital marketing, with at least two years managing campaigns and budget
• Hands-on understanding of Google Ads, Meta Ads and SEO
• Strong analytical ability and comfort reading campaign data
• Experience in a consumer or services business where cost per acquisition matters
• Ability to brief and manage creative work
• Experience in matrimonial, wedding or allied relationship categories
• Knowledge of regional language marketing
• Experience with marketing automation and analytics tooling

Preferred Skills

• Digital marketing strategy
• Paid media buying
• SEO
• Marketing analytics
• Budget management
• Team leadership
• Campaign testing
• Marketing automation
• Attribution modelling
• Regional language campaigns

Compensation

This is a full-time salaried position. Salary for this role is confirmed individually during the hiring process and is based on experience; no fixed figure is advertised at this stage.

Work Location

• Pune, Maharashtra
• Mumbai, Maharashtra