Head of Marketing

Corishta Ltd.; Mumbai, Pune District; Remote; INR 900,000 - 1,300,000; Full time

Job summary

Corishta Ltd. seeks a Head of Marketing to shape how the brand is understood and remembered in India.

You will set the brand strategy, decide the budget split between performance and brand, and lead digital, content and offline marketing to convert awareness into registered families. You will be judged on the quality of enquiries marketing produces, and will work with district teams to ensure local efforts support operations.

Qualifications

• Eight or more years in marketing, with at least three years leading a marketing function.
• Demonstrable ownership of customer acquisition numbers in a consumer business.
• Strong understanding of digital marketing performance channels.
• Experience managing a brand in a trust-sensitive category.
• Comfort with budget ownership and with reporting honestly on what did not work.
• Experience with regional or vernacular marketing in India.
• Experience marketing a services or subscription product.
• Exposure to community-led or offline-first customer acquisition.

Responsibilities

• Set the brand strategy and the messaging that carries across all channels.
• Own the marketing budget and the split between performance, brand and local activation.
• Lead digital marketing, advertising and customer acquisition end to end.
• Set the positioning and tone for the matrimonial category in which Corishta competes.
• Work with the district teams so that local marketing supports local operations rather than competing with them.
• Brief and manage creative agencies and freelancers.
• Build the content engine, in Hindi, Marathi and English, that supports organic discovery.
• Measure marketing against registered families, not against impressions.

Skills

Marketing leadership

Customer acquisition

Digital marketing

Brand management

Budget ownership

Agency management

Job description

As Head of Marketing you are responsible for how Corishta is understood and remembered, and for whether the people who need us find us. You will set the brand strategy, decide how much of the budget goes to performance versus brand, and lead the digital, content and offline marketing work that turns awareness into registered families. You will be judged on the quality of the enquiries marketing produces, not on the number of campaigns run.

Responsibilities

• Set the brand strategy and the messaging that carries across all channels
• Own the marketing budget and the split between performance, brand and local activation
• Lead digital marketing, advertising and customer acquisition end to end
• Set the positioning and tone for the matrimonial category in which Corishta competes
• Work with the district teams so that local marketing supports local operations rather than competing with them
• Brief and manage creative agencies and freelancers
• Build the content engine, in Hindi, Marathi and English, that supports organic discovery
• Measure marketing against registered families, not against impressions

Requirements

• Eight or more years in marketing, with at least three years leading a marketing function
• Demonstrable ownership of customer acquisition numbers in a consumer business
• Strong understanding of digital marketing performance channels
• Experience managing a brand in a trust-sensitive category
• Comfort with budget ownership and with reporting honestly on what did not work
• Experience with regional or vernacular marketing in India
• Experience marketing a services or subscription product
• Exposure to community-led or offline-first customer acquisition

Preferred Skills

• Brand strategy
• Digital marketing
• Advertising
• Customer acquisition
• Budget management
• Agency management
• Brand communication
• Regional language marketing
• Content-led growth
• Marketing analytics

Compensation

This is a full-time salaried leadership position with a fixed annual salary. The published range is a market-referenced band and is confirmed individually before an offer is made.

Work Location

• Mumbai, Maharashtra
• Pune, Maharashtra