Digital Marketing Manager

Frontline Managed Services; North Goa; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Frontline Managed Services in Goa, India is seeking a Digital Marketing Manager to expand our digital presence and drive growth across SEO, content, and paid advertising. You will own and optimize the website, improve user experience, and oversee data-driven campaigns.

The ideal candidate has 5+ years in digital marketing, B2B experience, strong SEO knowledge, and hands-on use of GA4, HubSpot Marketing Hub, and Google Ads.

Qualifications

• 5+ years of experience in digital marketing or related field.
• Experience managing and optimizing B2B websites, landing pages, email campaigns, and paid digital programs.
• Strong knowledge of SEO, AEO, GEO, AI search optimization.
• Hands-on experience with GA4, Google Search Console, HubSpot Marketing Hub, HubSpot CMS, and analytics platforms.
• Experience building email campaigns, nurture journeys, audience segments, and testing programs in HubSpot.
• Strong understanding of website conversion and performance optimization.
• Ability to use data to make informed marketing decisions.
• Experience using AI tools to support research and content optimization.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple priorities in a fast-moving environment.

Responsibilities

• Own and optimize the Frontline website, including content, landing pages, navigation, user experience, and conversion performance.
• Analyze website behavior and performance to identify opportunities to improve traffic, engagement, user experience, and conversion.
• Develop and execute SEO, AEO, GEO, and AI search strategies to improve organic visibility and discoverability.
• Conduct keyword, competitor, audience, and search-intent research to guide website and content priorities.
• Monitor organic traffic, search rankings, website authority, indexing, and visibility across traditional and AI-powered search platforms.
• Partner with content owners to improve the search performance of webpages, articles, reports, FAQs, and thought leadership.
• Optimize website content, metadata, internal linking, structured data, and other on-page SEO elements.
• Plan, build, and optimize campaigns, nurture programs, and automated journeys in HubSpot and other channels.
• Manage paid digital advertising across Google, LinkedIn, and other relevant channels, including targeting, budgets, testing, and optimization.
• Monitor website, search, email, and paid media performance using GA4, Google Search Console, HubSpot, and advertising platforms.
• Use customer behavior and campaign data to improve digital journeys, engagement, conversion, and ROI.
• Partner with Marketing Operations to ensure campaigns follow established data, tracking, attribution, automation, and lead management standards.

Skills

Digital marketing

Growth marketing

Demand generation

Analytical thinking

Project management

Education

Bachelor's degree in Marketing

Tools

GA4

Google Analytics

Google Ads

LinkedIn Ads

HubSpot Marketing Hub

HubSpot CMS

Job description

Welcome to Frontline Managed Services® – where innovation, technology, and efficiency converge to redefine the landscape of IT, Financial, and Administrative Managed Services for legal and professional service firms. As pioneers in the industry, we are driven by a relentless commitment to excellence.

Join Our Team and Be a Catalyst for Change!

We don't just follow industry standards; we set them. Our dynamic environment thrives on pushing boundaries and embracing challenges. We are more than a workplace; we are a community of forward-thinkers dedicated to shaping the future.

Position Overview

The Digital Marketing Manageris responsible forincreasing Frontline’s digital visibility, audience engagement, website traffic, and conversion through data-driven digital marketing programs. This role owns the execution of thecompanywebsite, SEO and AI search optimization, email campaigns, and paid digital advertising.

What You’ll Do

• Own andoptimizethe Frontline website, including content, landing pages, navigation, user experience, and conversion performance.
• Analyze website behavior and performance toidentifyopportunities to improve traffic, engagement, user experience, and conversion.
• Develop and execute SEO, AEO, GEO, and AI search strategies to improve organic visibility and discoverability.
• Conductkeyword,competitor,audience, and search-intent research to guidewebsiteand content priorities.
• Monitor organic traffic, search rankings, website authority, indexing, and visibility across traditional and AI-powered search platforms.
• Partner with content owners to improve the search performance of webpages, articles, reports, FAQs, and thought leadership.
• Optimizewebsite content, metadata, internal linking, structured data, and other on-page SEO elements.
• Plan, build, andoptimizecampaigns, nurture programs, and automated journeysinHubSpotand other channels.
• Manage paid digital advertising across Google, LinkedIn, and other relevant channels, including targeting, budgets, testing, and optimization.
• Monitorwebsite, search, email, and paid media performance using GA4, Google Search Console, HubSpot, and advertising platforms.
• Use customer behavior and campaign data to improve digital journeys, engagement, conversion, and return on investment.
• Partner with Marketing Operations to ensure campaigns follow established data, tracking, attribution, automation, and lead management standards.

What You Bring

• 5+years of experience in digital marketing, growth marketing, demand generation, or a related field.
• Demonstrated experience managing andoptimizingB2B websites, landing pages, email campaigns, and paid digital programs.
• Strong knowledge of SEO, AEO, GEO, AI search optimization, Google Ads, and LinkedIn advertising.
• Hands-on experience with GA4, Google Search Console, HubSpot Marketing Hub, HubSpot Content Hub or CMS, and digital analytics platforms.
• Experience building email campaigns, nurture journeys, audience segments, and testing programsinHubSpot.
• Strong understanding of website conversion, customer journeys, digital campaign measurement, and performance optimization.
• Ability to use customer, campaign, and sales data to make informed marketing decisions.
• Experience using AI tools to support research, content optimization, campaign development, testing, and analysis.
• Excellent communication, organization, analytical, and project management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-moving, collaborative environment.

Not Sure You Meet Every Requirement?

Join Us

At Frontline Managed Services, we celebrate different backgrounds, experiences, and perspectives. We are committed to building a team that reflects the clients and communities we serve.

“We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.”