Digital Marketing Manager

Antal International; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Antal International is seeking a Senior Manager – Digital Marketing to lead strategic and execution-focused digital campaigns for cybersecurity and IT SaaS products. The role emphasizes building robust B2B lead generation, analytics, and content strategies across LinkedIn, Google Ads, SEO/SEM, and email channels.

You will own the end-to-end marketing stack, collaborating with product and sales teams, driving campaign performance, and shaping technical content and positioning to accelerate growth

Qualifications

• Must have proven success in cybersecurity or IT SaaS product marketing.
• Strong track record in B2B lead generation and campaign performance.
• Experience with GA, AdWords, and marketing automation platforms.
• Excellent communication, storytelling, and project management capabilities.

Responsibilities

• Develop and lead end-to-end B2B digital marketing strategies for SaaS cybersecurity products.
• Plan and optimize multi-channel campaigns (LinkedIn, Google Ads, SEO/SEM, email, PPC).
• Create and manage technical content including blogs, thought leadership, and product positioning.
• Oversee website updates, SEO strategy, and web analytics for continuous optimization.
• Collaborate with internal teams and external agencies to ensure timely execution.

Skills

Cybersecurity IT SaaS marketing

B2B lead generation

Campaign performance

Communication & storytelling

Tools

Google Analytics

AdWords

Marketing automation

Job description

Job Title: Senior Manager – Digital Marketing

Experience: 8–10 years

Company Overview:

A fast-growing AI-led cybersecurity company delivering cutting-edge mobile threat defense solutions for regulated industries. Recently raised ₹76 Cr in Series A funding to support global growth and product innovation.

Role Overview:

We are looking for a strategic and execution-focused digital marketing leader with strong experience in B2B marketing, specifically for cybersecurity and IT SaaS products. The role involves owning digital campaigns, content, analytics, and lead generation across multiple channels.

Key Responsibilities:

• Develop and lead end-to-end B2B digital marketing strategies for SaaS cybersecurity products


• Plan and optimize multi-channel campaigns (LinkedIn, Google Ads, SEO/SEM, email, PPC)


• Create and manage technical content including blogs, thought leadership, and product positioning


• Oversee website updates, SEO strategy, and web analytics for continuous optimization


• Collaborate with internal teams and external agencies to ensure timely execution

Must-Have Skills:

• Proven success in cybersecurity or IT SaaS product marketing


• Strong track record in B2B lead generation and campaign performance


• Expertise in tools like Google Analytics, AdWords, and marketing automation platforms


• Excellent communication, storytelling, and project management capabilities