Social Media Marketing Specialist

Campaigning Source; Ghaziabad District; On-site; INR 700,000 - 1,400,000; Full time

Benefits offered by this job

Ownership of marketing initiatives

Hands-on growth experience

Fast-paced startup environment

Professional development opportunities

Job summary

Campaigning Source is seeking a hands-on Marketing Manager to drive growth, digital marketing, social media, lead generation, and business development in a fast-paced startup. You will own the end-to-end customer acquisition funnel from brand awareness to client conversion and relationship management.

You will manage social channels, run paid campaigns across Meta, Google, and LinkedIn, optimize marketing funnels, build B2B outreach, and collaborate with the sales team to convert prospects into

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of relevant experience in digital marketing, growth marketing, B2B sales, or business development.
• Strong communication, presentation, and negotiation skills.
• Ability to manage marketing and sales activities independently.
• Comfortable with cold outreach, client meetings, and a fast-paced startup environment.
• Result-oriented approach with a focus on measurable business outcomes.

Responsibilities

• Lead digital marketing, social media, and lead generation initiatives.
• Plan and execute paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Develop B2B lead generation pipelines and nurture sequences.
• Coordinate with sales for product demos and proposals.
• Track and optimize CPC, CPL, CTR, and ROAS, and maintain CRM records.
• Analyze market trends and report on performance weekly and monthly.

Skills

Digital Marketing

Performance Marketing

Social Media

Content Marketing

Meta Ads Manager

Google Ads

LinkedIn Marketing

B2B Lead Gen

Email Marketing

Cold Outreach

Sales & BD

CRM Management

Market Research

Campaign Analytics

Google Workspace

Canva

AI Marketing Tools

Education

Bachelor's degree in Marketing or related field

Tools

CRM Tools

AI marketing tools

Job description

We are looking for a hands-on Marketing Manager / Growth & Business Development Manager to lead digital marketing, social media, lead generation, sales outreach, and business development activities. The ideal candidate should understand the complete customer acquisition funnel, from brand awareness and lead generation to client conversion and relationship management.

Key Responsibilities

Social Media Management

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Manage content calendars, company pages, and brand communication.
• Coordinate with designers and content teams to create engaging content.
• Track engagement, reach, follower growth, and campaign performance.

Digital Marketing & Paid Advertising

• Plan and execute digital marketing campaigns based on business objectives.
• Manage campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Conduct audience research, A/B testing, and campaign optimization.
• Monitor CPC, CPL, CTR, conversion rates, and ROAS.
• Optimize landing pages and marketing funnels to improve conversions.

Lead Generation & Email Marketing

• Build and manage B2B lead‑generation pipelines.
• Identify potential clients, HR teams, recruiters, educational institutions, and startups.
• Execute cold email campaigns, LinkedIn outreach, and lead‑nurturing sequences.
• Maintain accurate prospect databases and follow‑up schedules.
• Qualify leads and coordinate with sales teams to improve conversions.

Business Development & Sales

• Identify new business opportunities, prospective clients, and strategic partnerships.
• Conduct outreach through email, LinkedIn, calls, meetings, and networking.
• Schedule product demonstrations and understand customer requirements.
• Prepare proposals, presentations, and commercial discussions.
• Manage the sales pipeline, handle initial objections, and follow up with prospects.
• Contribute directly to customer acquisition and revenue growth.

Analytics & Reporting

• Track marketing and sales performance through weekly and monthly reports.
• Monitor qualified leads, meetings booked, conversion rates, campaign costs, and revenue.
• Analyze campaign performance and recommend improvements.
• Maintain accurate CRM records and sales activity reports.

Required Skills

• Digital Marketing and Performance Marketing
• Social Media and Content Marketing
• Meta Ads Manager, Google Ads, and LinkedIn Marketing
• B2B Lead Generation and Customer Acquisition
• Email Marketing and Cold Outreach
• B2B Sales and Business Development
• Client Relationship and Partnership Management
• Sales Pipeline and CRM Management
• Market Research and Competitor Analysis
• Campaign Analytics and Reporting
• Google Workspace, Canva, and AI marketing tools

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of relevant experience in digital marketing, growth marketing, B2B sales, or business development.
• Strong communication, presentation, and negotiation skills.
• Ability to manage marketing and sales activities independently.
• Comfortable with cold outreach, client meetings, and a fast‑paced startup environment.
• Result‑oriented approach with a focus on measurable business outcomes.

Key Performance Indicators (KPIs)

• Qualified leads generated.
• Meetings and product demos booked.
• Lead‑to‑meeting and meeting‑to‑customer conversion rates.
• Revenue generated and sales pipeline growth.
• Cost per lead and customer acquisition cost.
• Paid campaign performance and email engagement.
• Social media growth and brand engagement.
• New business partnerships and customer acquisition.

What We Offer

• Opportunity to work closely with the founding team.
• Ownership of marketing and business growth initiatives.
• Hands‑on experience in building and executing growth strategies.
• A fast‑paced startup environment with opportunities for professional development.