Digital Marketing Manager

Essence Innovation; Mohali; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Essence Innovation is hiring a Digital Marketing Manager to lead end‑to‑end digital campaigns for their AI‑powered health app. Based on Mohali, the role drives user acquisition, engagement and brand awareness through multi‑channel strategies across social, performance marketing and content collaboration.

The candidate will analyse web metrics, optimise funnels, and stay ahead of health tech digital trends to grow a global user base. On‑site, full‑time position with cross‑functional collaboration.

Qualifications

• Experience designing, implementing and optimising multi‑channel campaigns.
• Social media marketing across platforms and communities.
• Lead generation planning, funnels, and conversions.
• Web analytics to track metrics and adjust strategies.
• SEO/SEM, email marketing and marketing automation are beneficial.
• Strong analytical, communication and project management skills.
• Health tech, mobile apps, or consumer tech marketing is advantageous.
• Bachelor’s degree in Marketing, Business, Communications or equivalent.
• At least 4 years of experience.

Responsibilities

• Plan, execute and optimise digital marketing campaigns for user acquisition, engagement and brand awareness.
• Manage social media channels and coordinate performance marketing initiatives.
• Oversee lead generation activities and monitor campaign performance with web analytics tools.
• Collaborate with product, design and content teams to ensure consistent messaging.
• Refine strategies based on data-driven insights and stay informed about digital trends in health tech.
• Identify opportunities to improve digital presence and user growth.

Job description

Company Description

Essence Innovation develops an AI-powered health app designed to put individuals at the centre of their healthcare journey. The platform enables users to seamlessly manage medical records, access real-time health insights, and connect with global healthcare services in one secure location. By giving users complete access to their medical history, the app supports informed decision-making and proactive health management. Essence Innovation focuses on data ownership and security, empowering users to take full control of their healthcare information while ensuring it remains easily accessible whenever needed.

Role Description

The Digital Marketing Manager is a full-time, on-site role based in the Mohali district. This role is responsible for planning, executing, and optimising digital marketing campaigns that drive user acquisition, engagement, and brand awareness for Essence Innovation's health app. Day-to-day tasks include managing social media channels, coordinating performance marketing initiatives, overseeing lead generation activities, and monitoring campaign performance using web analytics tools. The Digital Marketing Manager will collaborate closely with product, design, and content teams to ensure consistent messaging, develop targeted campaigns, and refine strategies based on data-driven insights. This position also involves staying informed about digital trends in health tech and identifying opportunities to improve digital presence and user growth.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Marketing to design, implement, and optimise multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing to manage platforms, create engaging content, and build online communities.
• Candidates should possess skills in Lead Generation to plan funnels, run performance-driven campaigns, and convert prospects into active users.
• Candidates should possess skills in Web Analytics to track key metrics, interpret data, and adjust strategies for improved results.
• Experience with SEO/SEM, email marketing, and marketing automation platforms is beneficial.
• Strong analytical, communication, and project management skills, with the ability to work cross-functionally and prioritise multiple initiatives.
• Previous experience in health tech, mobile apps, or consumer technology marketing is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 4 years of experience is required for this position.