Digital Marketing Manager

The Design Studio; Ludhiana; Hybrid; INR 600,000 - 900,000; Full time

Job summary

The Design Studio in Ludhiana is seeking a Digital Marketing Manager to drive brand awareness and lead generation in a hybrid work environment. You will plan, execute, and optimize campaigns across social, search, email, and content channels, coordinating with design and development teams to deliver integrated solutions.

Responsibilities include managing budgets, analyzing performance with web analytics, and presenting data-driven insights to sales and leadership.

Qualifications

• Requires extensive digital marketing experience and a track record in multi-channel campaigns.
• Proven ability to manage social media, content coordination, and paid campaigns.
• Strong analytical skills using web analytics to optimize performance.
• Experience coordinating with design and development teams in an agency/tech setting.
• Hybrid work setup from Ludhiana and ability to manage multiple projects.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Manage social media platforms, content with design and development teams.
• Oversee SEO, SEM, and paid campaigns and monitor analytics for improvements.
• Develop marketing strategies, manage budgets, and prepare performance reports.
• Collaborate with sales to support conversion goals and business growth.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

Lead Generation

SEO/SEM

Communication

Digital Marketing Experience

Project Management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Job description

Company Description

The Design Studio is a leading web design and web development company in India, known for delivering professional digital solutions for businesses of all sizes. The team of experienced developers and designers creates responsive websites, e-commerce platforms, and mobile applications for Android and iOS. The company also offers SEO services, digital media marketing, content management systems, and point-of-sale solutions to help clients grow their online presence and sales. In addition, The Design Studio works on advanced creative projects such as 3D models, NFT art, and metaverse creations, providing innovative digital experiences for its clients.

Role Description

The Digital Marketing Manager is a full-time role based in Ludhiana with a hybrid work arrangement, combining on-site collaboration and some work-from-home flexibility. This role is responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive brand awareness, engagement, and lead generation. Day-to-day tasks include managing social media platforms, coordinating content and creatives with design and development teams, overseeing SEO and paid campaigns, and monitoring web analytics to improve performance. The Digital Marketing Manager will also develop marketing strategies, manage digital marketing budgets, prepare performance reports, and work closely with sales teams to support conversion goals and overall business growth.

Qualifications

• Strong skills in Digital Marketing and Marketing, with experience developing and implementing integrated online campaigns.
• Hands-on experience with Social Media Marketing across major platforms, including strategy, content planning, and community management.
• Proficiency in Web Analytics tools (such as Google Analytics or similar) to track performance and optimize campaigns.
• Demonstrated ability in Lead Generation through digital channels, including email marketing, paid ads, and landing page optimization.
• Solid understanding of SEO, SEM, and basic web technologies to collaborate effectively with design and development teams.
• Excellent written and verbal communication skills, with strong attention to detail and the ability to present data-driven insights.
• Proven experience in a digital marketing or related role, preferably in an agency or technology-focused environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work in a hybrid setup from Ludhiana, manage multiple projects, and meet deadlines in a fast-paced environment.