Digital Marketing Manager

Durucooperation; Kozhikode district; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Durucooperation is seeking an experienced Digital Marketing Manager to execute and lead our digital marketing strategy focused on B2B initiatives. Your responsibilities include driving brand visibility, lead generation, and enhancing customer acquisition across digital channels.

The ideal candidate should possess a Bachelor's degree and at least 8 years of experience in digital marketing. Expertise in analytics, SEO, SEM, and marketing automation is crucial, with proven success in generating measurable results.

Qualifications

• Minimum 8 years of experience in digital marketing, preferably in B2B technology or system integration.
• Proven track record of delivering lead generation campaigns successfully.
• Hands-on experience with CRM platforms.

Responsibilities

• Develop and manage comprehensive digital marketing strategies.
• Drive lead generation initiatives across multiple digital channels.
• Analyze campaign performance using data analytics tools.

Skills

B2B digital marketing

Campaign management

Content strategy

Marketing automation

Analytics

SEO

SEM

Email marketing

Google Ads

LinkedIn advertising

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

Salesforce

HubSpot

Microsoft Dynamics

Google Analytics

Job description

Job Summary

We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute our end-to-end digital marketing strategy, brand positioning, and lead generation initiatives. The ideal candidate will be responsible for driving high-quality marketing-qualified leads, enhancing brand visibility, and accelerating customer acquisition across digital channels. This role requires a strategic thinker with strong expertise in B2B digital marketing, campaign management, content strategy, marketing automation, and analytics. The successful candidate will work closely with sales, product, and leadership teams to develop integrated marketing campaigns that support business growth, strengthen market presence, and deliver measurable return on investment.

Roles and Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
• Drive lead generation initiatives across multiple digital channels, including paid media, SEO, SEM, email marketing, and social media.
• Plan and execute integrated marketing campaigns to generate high-quality marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Manage and optimize the company's online presence, including website, landing pages, and social media platforms.
• Collaborate with sales teams to align marketing activities with revenue generation goals.
• Oversee marketing automation workflows, CRM integration, and lead nurturing campaigns.
• Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement.
• Develop compelling content, case studies, thought leadership materials, and customer success stories.
• Manage external agencies, vendors, and strategic marketing partners.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Ensure brand consistency across all communication channels and marketing collateral.

Prepare regular reports on campaign effectiveness, pipeline contribution, and ROI.

Mandatory Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 8 years of experience in digital marketing, preferably in B2B technology, ICT, or system integration industries.
• Proven track record of successfully delivering lead generation campaigns and achieving measurable business outcomes.
• Strong expertise in SEO, SEM, Google Ads, LinkedIn advertising, email marketing, and marketing automation platforms.
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.
• Excellent analytical skills with proficiency in Google Analytics and performance reporting tools.
• Strong project management and stakeholder management abilities.
• Exceptional written and verbal communication skills in English; Arabic is an added advantage.
• Experience working in the Middle East market is highly preferred.