Digital Marketing Manager

Matchworkers International; Delhi; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Matchworkers International is seeking a Digital Marketing Manager to lead marketing across UAE, India, Greece, and Bulgaria. This hands-on role combines strategic thinking with execution, driving lead generation, brand presence, and revenue growth.

You will manage a small creative team, coordinate with sales and recruitment, and optimize multi-channel campaigns across Meta, LinkedIn, and WhatsApp. Strong leadership and data-driven decision-making are essential.

Qualifications

• Proven experience as a Digital Marketing Manager in B2B services or multi-market orgs.

Responsibilities

• Develop and execute multi-market content and campaigns.
• Manage paid campaigns across Meta, LinkedIn, and other channels.
• Lead a small creative team and coordinate freelancers.
• Track KPIs, lead quality, and ROI; deliver reports to leadership.
• Oversee lead funnel from first touch to qualified lead.
• Coordinate marketing with sales and recruitment stakeholders.
• Plan budgets and ensure on-time delivery.
• Deliver weekly and monthly performance reports to senior leadership.

Skills

Data-driven mindset

People management

Campaign management

Strategic thinking

Education

Bachelor's degree in marketing, Business, Communications, or a related field

Tools

Meta Ads Manager

LinkedIn marketing

WhatsApp marketing tools (WATI)

Job description

We are a fast-growing international recruitment and workforce solutions business with operations across the UAE, India, Greece, and Bulgaria. As we continue to expand our presence across multiple markets and industries, we are looking for an experienced and commercially minded Digital Marketing Manager to lead our marketing efforts, drive lead generation, and strengthen our brand presence across all regions.

This is a hands-on role for someone who combines strategic thinking with execution excellence. You'll be responsible for creating impactful marketing campaigns, generating qualified leads, managing a small creative team, and providing clear performance insights to senior leadership.

Responsibilities:

• Develop and execute content strategies across our UAE, India, Greece, and Bulgaria operations.
• Create market-specific campaigns tailored to different sectors, client segments, and candidate audiences.
• Ensure brand consistency while adapting messaging for local market needs.
• Manage and optimize paid campaigns across Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
• Oversee organic social media content and engagement strategies.
• Take ownership of campaign budgets, lead generation targets, and ROI performance.
• Build and manage email marketing campaigns, newsletters, and automated nurture sequences.
• Drive lead generation through WhatsApp marketing platforms such as WATI, Brevo, or similar tools.
• Continuously test, analyze, and improve conversion rates across outbound channels.
• Plan, launch, monitor, and optimize multi-channel marketing campaigns.
• Track KPIs, campaign performance, lead quality, and conversion metrics.
• Deliver weekly and monthly performance reports directly to senior leadership with actionable recommendations.
• Manage the marketing lead funnel from first touchpoint through to qualified lead.
• Ensure seamless handover of marketing-generated leads to recruitment and business development teams.
• Collaborate closely with sales and recruitment stakeholders to improve lead quality and conversion.
• Lead and coordinate a graphic designer and external freelancers/agency partners.
• Manage campaign timelines, priorities, and deliverables.
• Create efficient marketing processes that keep projects moving and deadlines on track.

What We're Looking For

Proven experience as a Digital Marketing Manager, preferably within B2B services, recruitment, staffing, HR solutions, or multi-market organizations.

Hands-on expertise with:

• Meta Ads Manager
• LinkedIn marketing and advertising
• WhatsApp marketing tools (WATI or similar)

Strong people management skills with experience leading internal teams and external freelancers.

Data-driven mindset with the ability to interpret campaign performance and make informed optimization decisions.

Excellent organizational and project management skills with experience reporting to senior leadership.

Strong written and verbal communication skills.

Preferred Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field.
• Experience in recruitment, staffing, workforce solutions, HR tech, or professional services marketing.
• Familiarity with CRM systems and marketing automation tools.
• Experience managing multi-country or international marketing campaigns.

What We Offer

• Opportunity to lead marketing across multiple international markets.
• High visibility role with direct exposure to senior leadership.
• Ownership of strategy, budgets, and performance outcomes.
• A dynamic, entrepreneurial, and growth-focused work environment.