Digital Marketing Head

QHT Clinic; India; Hybrid; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary & performance-based bonuses

Fast-paced, innovative environment

International digital marketing ecosystem development

Leadership-level exposure

Job summary

A leading healthcare provider in India seeks a Digital Marketing Lead to drive growth through innovative digital strategies. The role involves managing the entire patient funnel from awareness to retention, optimizing multichannel campaigns, and utilizing advanced analytics for performance improvement. Ideal candidates should possess 6–12 years of experience in digital marketing, particularly in the healthcare space, and demonstrate strong leadership skills. This position offers a competitive salary in a fast-paced environment.

Qualifications

• 6–12 years of experience in Digital Marketing or Growth Marketing.
• Experience in healthcare or high-ticket funnel-based industries.
• Strong team leadership and ability to scale multi-region funnels.

Responsibilities

• Lead digital marketing efforts focusing on patient conversion.
• Manage multi-channel performance marketing campaigns.
• Optimize digital patient funnel for efficiency.

Skills

Leadership

SEO

Digital Marketing

Automation

Meta Ads

Google Ads

CRM

Google Search

Tools

Google Ads

Meta Ads

YouTube

LeadSquared CRM automation

GA4

Looker Studio

Hotjar

Job description

Base pay range

Core Responsibilities

• Lead Generation & Revenue‑Focused Growth Marketing
• Own and manage the end‑to‑end digital patient funnel (Awareness → Consultation → Booking → Surgery → Retention)
• Drive OPD/IPD consultations, booking calls & surgery conversions across regions
• Scale performance marketing across:
  • Google Search
  • Meta Ads
  • YouTube & Programmatic
  • Performance Max (PMax)
  • WhatsApp campaigns
• Build high‑conversion landing pages, microsites, AI‑enabled lead capture forms
• Optimize monthly targets: ROI, ROAS, CPL, Lead Quality, OPD show‑up rate & booking conversions
• AI, CRM & Funnel Automation (LeadSquared)
• Implement & optimize LeadSquared CRM, marketing journeys & auto‑dialer workflows
• Develop AI‑based tools including hairline scanner, voice bot & automated WhatsApp funnels
• Improve P1 (first‑contact), P2 (repeat patient), and retention funnels using automation
• Monitor end‑to‑end lead lifecycle, agent performance & call recordings
• Use predictive analytics & lead scoring to improve conversion efficiency
• SEO, Reputation Management & Organic Growth
  • Strategize and execute SEO to rank for India/UK/USA keywords (e.g., “best FUE hair transplant near me”)
  • Create medically accurate service pages, blogs & FAQ content (1000+ keywords)
  • Improve GMB rankings, local SEO, reviews, ASO (App Store Optimization)
  • Develop international landing pages comparing costs (Dubai, Turkey, UK, USA)
  • Plan doctor‑led videos, patient testimonials, before/after content
• Team Leadership & Dashboard Management
  • Lead and mentor teams: Performance Marketing, Content, Design, SEO, CRM
  • Build daily dashboards for:
    • Leads generated
    • CPL & CAC
    • OPD bookings
    • Surgeries
    • ROAS
    • LTV
    • Region‑wise performance
  • Conduct monthly strategy review with Leadership (COO)
  • Coordinate with Hair Transplant Surgeons, Counsellors & Call Center Teams for funnel accuracy
• Digital Branding & Authority Building
  • Build QHT as a trusted medical authority & global hair transplant brand
  • Oversee content strategy across:
    • YouTube: Hair science, doctor talks
    • Instagram: Before/After, FAQs, reels
    • WhatsApp: Drip campaigns, reminders, post‑surgery care
  • Launch international teleconsultation model and automate full post‑surgery journey till Day 180

Preferred Qualifications

• 6–12 years of experience in Digital Marketing / Growth / Performance Marketing
• Experience in healthcare, aesthetics, or other high‑ticket funnel‑based industries
• Hands‑on expertise with:
  • Google Ads, Meta Ads, YouTube, Programmatic
  • LeadSquared CRM automation
  • SEO + Content Strategy
  • Analytics tools (GA4, Looker Studio, Hotjar, etc.)
• Strong team leadership & ability to scale multi‑region funnels

Employment Type

• Full‑time

Remote Option

• Fully remote with virtual coordination and weekly review meetings

Hybrid Option

• Physical presence required 2–3 days a week at our clinic office
• Regular collaboration with surgeons, counsellors & operations team

What We Offer

• Competitive salary & performance‑based bonuses
• Fast‑paced, innovative environment in the medical domain
• Opportunity to build an international digital marketing ecosystem from scratch
• Leadership‑level exposure & strategic ownership

Skills: leadership,seo,digital marketing,automation,meta ads,google ads,crm,google search