Digital Marketer

Digitwings; Siliguri; Presencial; INR 300.000 - 600.000; Jornada completa

Descripción de la vacante

DigitWings is hiring a full-time on-site Digital Marketer in Siliguri to drive campaigns across Facebook, Instagram, YouTube and Google. You will manage social media, coordinate SEO content, and design landing pages for higher conversions.

You’ll set up and use CRM/automation tools, including WhatsApp Business API, and monitor analytics to deliver clear, revenue-focused insights. Collaboration with strategy and sales is essential.

Formación

• Bachelor’s degree in marketing, business, communications or related field.
• Experience in planning, managing and optimizing multi‑channel digital campaigns.
• Strong written and verbal communication with data-driven mindset.
• On-site collaboration and ability to work in a fast-paced agency setting.

Responsabilidades

• Plan, execute, and optimize campaigns across Facebook, Instagram, YouTube and Google.
• Manage social media accounts and coordinate content for SEO and blogs.
• Design and test landing pages to improve conversions and ROI.
• Collaborate on ad creatives and video assets with strategy and design teams.
• Set up CRM and marketing automation tools, including WhatsApp Business API.
• Track performance via analytics dashboards and prepare insights reports.
• Work with strategy, design and sales to keep the funnel data-driven and revenue-focused.

Conocimientos

Performance marketing

Social media management

Content planning

SEO & content marketing

Landing page optimization

A/B testing

Conversion rate optimization

CRM setup

Marketing automation

Ad creatives & video collaboration

Analytics & reporting

Data interpretation

Brand alignment

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

WhatsApp Business API

Google Analytics

Meta dashboards

Descripción del empleo

Company Description

DigitWings is an AI-powered, full-service digital marketing agency based in Siliguri, West Bengal, focused on building smart and scalable marketing systems for brands. The team manages the entire sales funnel, from the first digital impression to final conversion, using centralized CRM tools and integrated workflows to reduce operational chaos. DigitWings delivers performance marketing across major platforms, social media management, SEO and content marketing, landing page optimization, CRM setup, and marketing automation. The agency also provides ad creatives, video production, Google Business Profile management, and analytics-driven strategy, measuring every decision against revenue impact rather than vanity metrics.

Role Description

This is a full-time, on-site Digital Marketer role based in Siliguri. The Digital Marketer will plan, execute, and optimize digital campaigns across channels such as Facebook, Instagram, YouTube, and Google, aligned with client growth objectives. Day-to-day responsibilities include managing social media accounts, coordinating content for SEO and blogs, designing and testing landing pages for conversions, and collaborating on ad creatives and video assets. The role involves setting up and using CRM and marketing automation tools, including WhatsApp Business API, tracking performance through analytics dashboards, and preparing clear reports and insights. The Digital Marketer will work closely with strategy, design, and sales teams to ensure the entire funnel-from lead generation to conversion is data-driven and revenue-focused.

Qualifications

• Candidates should possess skills in performance marketing across Facebook, Instagram, YouTube, and Google, including campaign setup, targeting, budgeting, and optimization.
• Candidates should possess skills in social media management, content planning, and SEO and content marketing for organic reach and engagement.
• Candidates should possess skills in landing page creation, A/B testing, and conversion rate optimization to improve lead quality and sales outcomes.
• Candidates should possess skills in CRM setup and management, marketing automation workflows, and use of tools such as WhatsApp Business API to streamline follow-ups.
• Candidates should possess skills in ad creatives and video collaboration, basic design or creative briefing, and alignment of messaging with brand strategy.
• Candidates should possess skills in analytics, reporting, and data interpretation, including the use of tools like Google Analytics, Meta dashboards, and other performance tracking platforms.
• Relevant qualifications include a bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience in digital marketing roles.
• Beneficial attributes include strong written and verbal communication skills, attention to detail, ability to work collaboratively on-site, familiarity with AI-powered marketing tools, and prior agency or performance marketing experience.