Digital Marketing Manager

V-Soft Consulting Group, Inc.

Hyderabad

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+
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Benefits offered by this job

Cab facility for Female Employees

Job summary

A leading company in Hyderabad seeks a Digital Marketing Manager to oversee a dynamic team and drive impactful digital marketing campaigns. The role involves strategizing for lead generation, managing advertising efforts, and leveraging analytics for performance optimization.

Qualifications

  • Minimum of 10 years of experience in digital marketing.
  • At least 3 years in a leadership role managing teams of 10 or more.

Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across various channels.
  • Lead, mentor, and manage a team of 10+ digital marketing professionals.

Skills

Leadership Skills
Analytical Skills
Strong Communication Skills

Tools

Salesforce
HubSpot
Marketo
Mailchimp
Google Analytics

Job description

We are looking for a dynamic and experienced Digital Marketing Manager to join our team in Hyderabad. As a key player in our marketing department, you will oversee a team of at least 10 members, drive digital marketing campaigns, and execute strategies for lead generation in the global market. You will play a pivotal role in supporting advertising campaigns, email marketing platforms, CRM tools, and event management activities. If you have a proven track record in driving impactful marketing strategies and leading high-performing teams, this is the opportunity for you.

Key Responsibilities:

  • Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels, including SEM, SEO, social media, paid ads, and display advertising.
  • Lead Generation: Develop and execute lead generation strategies to drive global marketing growth and customer acquisition. Monitor and analyze lead flow to ensure high-quality lead generation.
  • Advertising Campaigns: Design, manage, and optimize advertising campaigns across platforms like Google Ads, LinkedIn, Facebook, Instagram, and other digital media to ensure maximum ROI.
  • Email Marketing: Oversee the execution and optimization of email marketing campaigns using email platforms (e.g., Mailchimp, HubSpot, Marketo) to build relationships with potential customers, nurture leads, and drive conversions.
  • CRM Tools Management: Implement and manage CRM systems to ensure efficient lead management, sales pipeline visibility, and customer engagement. Provide insights on customer behavior to enhance digital marketing efforts.
  • Team Leadership: Lead, mentor, and manage a team of 10+ digital marketing professionals. Provide guidance, training, and performance management to ensure the team is aligned with business objectives.
  • Event Management: Manage virtual and physical marketing events (e.g., webinars, conferences, product launches) to promote brand awareness and engagement in the global market.
  • Performance Analytics: Use analytics tools (Google Analytics, social media insights, CRM data) to measure campaign performance, monitor key metrics, and drive data-driven decisions for ongoing improvements.
  • Collaboration with Cross-functional Teams: Work closely with sales, product, and design teams to ensure alignment on marketing goals and strategies.

Required Skills & Qualifications:

  • Experience: Minimum of 10 years of experience in digital marketing, with at least 3 years in a leadership role managing teams of 10 or more members.
  • Expertise in Digital Marketing Channels: Proven expertise in managing digital marketing campaigns, including SEM, SEO, social media, and paid advertising platforms.
  • Lead Generation: Strong experience in designing and executing lead generation strategies for a global audience.
  • Email Marketing & CRM: In-depth knowledge of email marketing platforms and CRM tools (e.g., Salesforce, HubSpot, Marketo, Mailchimp).
  • Event Management: Experience in organizing and managing marketing events such as webinars, conferences, and product launches.
  • Analytical Skills: Ability to analyze data and performance metrics to optimize campaigns and drive results.
  • Leadership Skills: Excellent team management skills with a track record of motivating and leading a high-performing team.
  • Strong Communication Skills: Excellent verbal and written communication skills to collaborate with internal and external stakeholders.
  • Global Market Experience: Prior experience in handling marketing efforts across multiple geographies and adapting strategies to different markets.
  • Cab facility for Dropping only for Female Employees.
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Information Technology
  • Industries
    IT Services and IT Consulting

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