Social Media & Digital Marketing Specialist

V4 Services Group

India

On-site

INR 781,200 - 1,004,400

Full time

14 days+

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Job summary

A leading company seeks a talented Social Media & Digital Marketing Specialist to enhance brand presence and drive engagement through effective management of social media platforms and creative campaigns. This role involves designing marketing strategies, creating content, and analyzing performance to ensure successful outreach.

Qualifications

Proven experience as a Social Media Manager or similar role.
Hands-on experience with paid advertising.
Strong copywriting skills and design proficiency.

Responsibilities

Manage daily operations of company social media accounts.
Implement strategies for lead generation and engagement.
Design and execute ad campaigns.

Skills

Social Media Management

Paid Advertising Campaigns

Graphic Design

Email Marketing

Copywriting

Data Analysis

Time Management

Creativity

Tools

Canva

Adobe Creative Suite

Mailchimp

ActiveCampaign

HubSpot

Job description

Social Media & Digital Marketing Specialist

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Job Title: Social Media & Digital Marketing Specialist

Location: Permanent Work From Home

Employment Type: Full-Time

Payout Offered: INR 70,000 per month to 90,000 per month*

Job Title: Social Media & Digital Marketing Specialist

Location: Permanent Work From Home

Employment Type: Full-Time

Payout Offered: INR 70,000 per month to 90,000 per month*

About Us

V4 SERVICES, We are a Melbourne based IT Company that provides online and onsite IT related help to customers across Australia. With over 10,000 happy customers since our inception in 2022, we are one of the fastest growing IT Companies in Australia. Serving 1500+ Postcodes with network of 100+ Technicians.

Job Overview

We are seeking a creative and detail-oriented experienced Social Media & Digital Marketing Specialist to manage our social media platforms, design engaging creatives, run paid advertising campaigns, and execute effective email marketing strategies. You will play a key role in building our brand presence, driving customer engagement, and generating leads across various digital channels.

Key Responsibilities

Manage daily operations of company social media accounts (Facebook, Instagram, LinkedIn, etc.)
Develop and implement social media strategies to increase lead generation, brand awareness and engagement.
Create, schedule, and post engaging content — graphics, videos, and copy — across platforms.
Design and execute paid ad campaigns (Facebook Ads, Instagram Ads) to drive leads and conversions.
Track and analyze campaign performance; adjust strategies based on data insights.
Design marketing creatives using tools like Canva, Adobe Creative Suite, or similar.
Plan, create, and manage targeted email marketing campaigns (newsletters, promotional emails, drip campaigns).
Build and maintain email lists, optimize open rates, click-through rates, and conversions.
Collaborate with internal teams for content ideas and promotions.
Stay up to date with digital marketing trends, platform updates, and best practices.

Requirements

Proven work experience as a Social Media Manager or similar role.
Hands-on experience running paid advertising campaigns across social and search platforms.
Proficient in graphic design tools (Canva, Photoshop, Illustrator, etc.).
Experience with email marketing platforms (Mailchimp, ActiveCampaign, HubSpot, etc.).
Strong copywriting skills for social media and email content.
Ability to analyze metrics and prepare reports on campaign performance.
Excellent time management and organizational skills.
Creative thinker with a keen eye for design and branding.

Seniority level