Digital Marketing ExecutiveInformation Technology

VRSamadhan; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Career growth opportunities

Innovative work culture

Supportive professional environment

Job summary

An exciting opportunity awaits as a Digital Marketing Executive at a forward-thinking company in the IT sector. You will be part of a dynamic marketing team, responsible for crafting and executing innovative digital marketing strategies. This role offers the chance to work collaboratively with cross-functional teams, driving brand awareness and generating leads through SEO, social media, and content marketing. With a focus on analytics and optimization, you'll play a key role in maximizing ROI and shaping the company's online presence. Join us for career growth in a supportive and innovative environment!

Qualifications

• 2+ years of experience in digital marketing with a focus on SEO and PPC.
• Proficient in analytics tools and strong communication skills.

Responsibilities

• Develop and implement digital marketing strategies across various channels.
• Monitor and optimize campaigns for brand awareness and lead generation.

Skills

SEO

PPC Advertising

Social Media Marketing

Email Marketing

Content Marketing

Analytics

Communication Skills

Problem Solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

Digital Marketing Executive - Information Technology

Join to apply for the Digital Marketing Executive - Information Technology role at VRSamadhan.

Job Overview

We are seeking a talented and driven Digital Marketing Executive to join our dynamic marketing team. The role involves developing, implementing, and managing digital marketing strategies to promote products and services. You will collaborate with cross-functional teams to create online campaigns that increase brand awareness, drive traffic, and generate leads. Your responsibilities include hands-on execution and optimization of various digital marketing channels to ensure success and maximize ROI.

Key Responsibilities

1. Develop Digital Marketing Strategies:
   • Implement campaigns across SEO, SEM, social media, content marketing, and email marketing.
   • Formulate strategies for brand awareness, lead generation, and customer engagement to meet business goals.
2. SEO:
   • Conduct keyword research and optimize website content for search engines.
   • Monitor SEO performance and adjust strategies accordingly.
3. Social Media Marketing:
   • Manage social media accounts and develop content calendars.
   • Create engaging content and analyze metrics for optimization.
4. PPC Advertising:
   • Plan and manage paid campaigns on platforms like Google Ads and Facebook Ads.
   • Optimize campaigns for maximum ROI and conversions.
5. Content Marketing:
   • Create and curate content such as blogs, articles, and videos.
   • Coordinate with design teams to ensure content quality and alignment with brand voice.
6. Email Marketing:
   • Develop targeted email campaigns and newsletters.
   • Analyze campaign metrics to improve future efforts.
7. Analytics and Reporting:
   • Utilize tools like Google Analytics to track performance.
   • Prepare reports and identify opportunities for optimization.
8. Market Research:
   • Conduct competitor analysis and monitor industry trends.
9. Collaboration & Teamwork:
   • Coordinate with creative, design, sales, and customer service teams.
10. Budget Management:
    • Manage digital marketing budgets effectively.
11. Branding & Online Reputation:
    • Maintain consistent brand messaging across channels.
    • Monitor and manage online reputation.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• At least 2 years of experience in digital marketing.
• Proficiency with tools like Google Analytics, Google Ads, Facebook Ads.
• Strong analytical and communication skills.
• Creative, detail-oriented, proactive problem solver.

Why Join Us?

• Career growth opportunities.
• Innovative and collaborative work culture.
• Supportive professional environment.

Job Details

• Type: Full-Time
• Location: Gurugram
• Working Hours: 9:30 AM – 6:30 PM, Monday to Friday

Additional Information

Seniority Level: Entry Level

Industries: Business Consulting and Services