Digital Marketing Manager

noon; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

noon, a leading ecommerce platform in the region, is hiring a Digital Marketing Manager to own paid user acquisition across Meta, Google, TikTok, and app stores for Dubai Mall Online. You will collaborate with analytics, commerce and ecosystem teams to scale installs and optimize CAC in a high-growth environment.

You will drive ASO, feed-based marketing, and cross-channel campaigns, balancing performance with localization in English and Arabic, and partner with external agencies to ensure ROAS

Qualifications

• 5+ years of experience in digital acquisition and performance marketing for mobile apps or multi-brand platforms.
• Experience with dynamic feed-based marketing and Google Merchant Center management.
• Hands-on budgeting across Meta, Google, TikTok, and Apple Search Ads.

Responsibilities

• Own paid acquisition strategy across core channels including Meta, Google, TikTok, ASA, and Google Search.
• Lead media agency governance, budgeting, bidding, and KPI scorecards.
• Direct ASO for iOS and Android stores in English and Arabic, with asset optimization.
• Collaborate with Analytics to ensure accurate tracking and attribution across campaigns.
• Guide creative testing and localization for high-performing ad formats.
• Manage feed-driven campaigns and catalog segmentation for dynamic ads.
• Maintain catalog feed health and real-time price/inventory sync.
• Resolve platform approvals and app store blockages when needed.
• Align budgets with shopping events and launches.
• Monitor ROAS and adjust spend in real-time.

Skills

Paid acquisition

Performance marketing

App Store Optimization

Feed-based marketing

Budget management

Analytics

Agency management

Tools

Google Ads Manager

Meta Business Manager

TikTok Ads Manager

Apple Search Ads

Google Merchant Center

Job description

We’re building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we’re looking for a Digital Marketing Manager who can help us move even faster.

noon’s mission: Every door, every day.

About Dubai Mall

The Dubai Mall Online is the official digital platform of Dubai Mall, bringing together the mall’s iconic retail brands into a single online shopping destination. Powered by best-in-class e-commerce technology, logistics, and customer experience capabilities, the platform enables customers to discover, shop, and receive products from multiple Dubai Mall retailers through a seamless digital journey.

Joining The Dubai Mall Online offers a unique opportunity to help build and scale a high-growth business from the ground up, working alongside some of the world’s most recognized brands while shaping the future of omnichannel retail in the GCC.

What you'll do:

As the Digital Marketing Manager, you will take full ownership of the paid user acquisition strategy, multi-channel performance media, and app growth for Dubai Mall Online. This role bridges analytical rigor with high-scale campaign execution to drive installs and first-order conversion. You will work closely with external media agencies, Analytics, Commercial, and the Emaar ecosystem team to operationalize our paid media stack across Meta, Google, TikTok, and App Stores, ensuring a growing customer base while maintaining optimal Customer Acquisition Costs (CAC).

Key Responsibilities

• Own Paid Acquisition Strategy: Lead end-to-end performance marketing across core digital channels including Meta (Advantage+/DPA), Google Ads (PMax/App Campaigns), TikTok, Apple Search Ads (ASA), and Google Search.
• Media Agency Governance: Manage day-to-day campaign operations, directing account structures, budget allocation, bidding strategies, and holding the agency accountable to tight CPI and CAC scorecards.
• App Store Optimization (ASO): Direct the optimization of iOS App Store and Google Play Store listings in both English and Arabic, managing screenshots, preview videos, keyword defense strategies, and ATT prompt sequencing.
• MMP & Tracking Operations: Partner with Tech and Analytics to ensure flawless execution of Adjust tracking, SKAN 4.0 schema configuration, deferred deep-linking infrastructure, and attribution logic across the entire paid media stack.
• Creative Variant Strategy: Supply the creative vision and testing roadmap for paid campaigns, ensuring the continuous delivery of high-performing, localized (EN & AR) video and static ad formats.
• Dynamic Catalog & Feed-Based Marketing: Own the commercial execution of feed-driven ad formats (Meta Dynamic Product Ads, Google Merchant Center feeds, TikTok Catalog Sales campaigns). Manage product feed architecture, custom label segmentation (e.g., luxury vs. lifestyle, margin bands, high-stock SKUs, top sellers), and automated dynamic retargeting funnels across hundreds of tenant doors.
• Feed Health & Catalog Troubleshooting: Partner closely with Senior Digital Merchandisers and Platform Tech to monitor catalog feed health, resolve item disapprovals, fix missing attribute/GTIN errors, and enforce real-time price and inventory sync frequencies to protect ad spend efficiency.
• Channel-Level Problem Solving: Act as the primary point of escalation for platform approvals, navigating Google Merchant Center feed integrations, Meta domain verifications, and App Store review blockages.
• Promotional Campaign Phasing: Align performance media spend with the onsite merchandising calendar, synchronizing ad budgets with critical shopping events, payday windows, and major brand launches.
• Budget Management & Pacing: Control the performance media budget, utilizing daily spend APIs and war-room dashboards to dynamically shift budgets across channels to maximize return on ad spend (ROAS).

What You'll Need

• 5+ years of experience leading digital acquisition and performance marketing for consumer mobile apps, multi-brand e-commerce platforms, or retail marketplaces.
• Demonstrated expertise in dynamic feed-based marketing, Google Merchant Center management, Meta Dynamic Product Ads (DPA), and custom label catalog taxonomy.
• Hands-on experience managing campaign budgets natively within Meta Business Manager, Google Ads, TikTok Ads Manager, and Apple Search Ads Advanced.
• Proven track record of managing global performance marketing agencies and holding external partners accountable to stringent ROI metrics.
• Exceptional data fluency and analytical capability, with a relentless focus on customer acquisition cost (CAC), conversion rates, and incremental lift.
• Entrepreneurial mindset, comfortable navigating technical ad-ops and catalog feed challenges from scratch in a high-velocity, pre-launch environment.
• Professional fluency in English; Arabic language proficiency is a strong advantage.

Who will excel?

• We’re looking for people with high standards, who understand that hard work matters.
• You need to be relentlessly resourceful and operate with a deep bias for action.
• We need people with the courage to be fiercely original.
• noon is not for everyone; readiness to adapt, pivot, and learn is essential.