Associate Director of Advertising

Pattern Inc; Pune District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Pattern Inc, located in Pune, seeks an Associate Director of Advertising to lead digital marketing initiatives across Amazon, Noon, and other eCommerce platforms in the MENA region. The ideal candidate will have over 8 years of experience in digital advertising with a strong focus on marketplace platforms, and at least 4 years managing teams. Responsibilities include developing advertising strategies, overseeing performance tracking, and mentoring team members. A background in tools like Helium 10 and SEMrush is preferred, with a Bachelor's degree in Marketing or Business required.

Qualifications

• 8+ years of experience in digital advertising focusing on marketplace platforms.
• 4–5 years of team management experience in performance marketing.
• Proven track record of large-scale campaign ownership.

Responsibilities

• Own end-to-end digital advertising strategy and execution.
• Lead media planning, budgeting, and performance tracking.
• Drive advertising growth and profitability with tailored strategies.

Skills

Digital advertising expertise

Team management

Data-driven decision-making

Excellent communication skills

Commercial acumen

Knowledge of Google Ads

Education

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Tools

Helium 10

SEMrush

Amazon Cloud Services

Power BI

Job description

Location:

Pune

Department:

Digital Advertising/Brand Management

Role Overview:

We are looking for a high‑performing Associate Director of Advertising to lead our marketplace advertising initiatives across Amazon, Noon, and other regional eCommerce platforms in the MENA region. This role demands strong strategic ownership, hands‑on team management, and a data‑driven mindset to scale performance marketing for a diverse portfolio of brands.

Qualifications & Experience:

• 8+ years of experience in digital advertising, with a strong focus on marketplace platforms like Amazon and Noon.
• 4–5 years of direct team management experience in a performance marketing or eCommerce advertising function is mandatory.
• Proven track record of owning large‑scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms.
• Hands‑on experience with Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar.
• Strong command over Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus.
• Knowledge of Google Ads and Meta Ads is a value‑add, particularly for cross‑channel experimentation, but not essential.
• Strong commercial acumen, with the ability to connect advertising data to business outcomes.
• Excellent interpersonal, presentation, and communication skills.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Key Responsibilities:

• Own the end‑to‑end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.
• Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.
• Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.
• Act as a strategic point of contact for partner brands, presenting data‑driven performance reviews and forward‑looking recommendations.
• Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations.
• Identify and lead key product enhancement opportunities within the advertising function (automation, reporting, optimization features).
• Serve as the business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders.
• Leverage tools such as Amazon Cloud Services, Helium 10, SEMrush to automate reporting, improve keyword targeting, and scale campaign performance.
• Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals.
• Foster a culture of accountability, proactivity, and continuous learning within the team.
• Provide structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices.
• Step in as the primary decision‑maker during leadership absences, ensuring business continuity and operational consistency.
• Oversee campaign performance across search and display ads on Amazon and Noon, ensuring optimized ROAS and efficient use of budgets.
• Guide Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third‑party tools.
• Launch and scale brands across new product categories or marketplace regions within MENA through advertising‑led initiatives.
• Monitor category trends and competitive movements to refine campaign positioning and product focus.
• Own all performance reporting, budget tracking, and pacing reviews, ensuring accuracy and alignment with finance and brand expectations.
• Build actionable performance dashboards in Excel, PowerPoint, or Power BI, and deliver insights that inform strategy and execution.
• Conduct ongoing A/B tests and diagnostic deep‑dives to uncover new growth levers.
• Keep leadership and brand partners updated on key KPIs including ROAS, TACoS, CPCs, CVR, and new‑to‑brand contribution.

What High Performance Looks Like:

• You take complete ownership of your vertical and team outcomes.
• You are analytical and agile, responding quickly to changing platform dynamics or business needs.
• You consistently drive innovation in advertising strategy, campaign optimization, and internal processes.
• You lead by mentoring others, setting high standards, and being a role model in execution and decision‑making.
• You deliver clear, data‑driven insights to internal teams and brand partners that influence strategic direction.