Ecommerce Manager

Confidential Careers; Delhi; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

bioQuad Life Sciences is seeking a Digital Marketing and E-Commerce Manager to lead paid acquisition for two health brands. You will audit, rebuild and run campaigns on Amazon US, then expand to Meta, Google and Shopify, ensuring ROAS targets are met.

You will work directly with the Founder/CEO, guide creative priorities, manage agencies, and help build a high-performing digital team with a data-driven approach.

Qualifications

• 7–10 years in performance marketing or e‑commerce growth, hands-on in ad accounts.
• Proven track record building profitable paid acquisition for D2C brands.
• Strong command of Amazon Advertising and Seller Central; able to diagnose and repair accounts.

Responsibilities

• Audit current Amazon US campaigns and present a costed rebuild plan.
• Structure campaigns across Sponsored Products, Sponsored Brands and Display.
• Restore ROAS to a profitable level and manage budgets across channels.
• Improve product pages and funnel to boost Shopify checkout conversions.
• Launch Meta and Google from dormant accounts and scale across channels.
• Track performance with GA4, Tag Manager and platform pixels.
• Prepare weekly performance reports covering spend, revenue and ROAS.

Skills

Performance marketing

E-commerce growth

Amazon Advertising

Meta Ads

Google Ads

GA4 / Tag Manager

Shopify

Excel/Sheets

AI tools

Tools

Helium 10

Jungle Scout

Google Analytics 4

Tag Manager

Job description

Digital Marketing and E-Commerce Manager

Experience: 7-10 years

About the Company

bioQuad Life Sciences is a biotechnology company that manufactures patented, clinically tested supplements built on Bio-Replenishments®, bioactive molecules the body naturally produces to maintain homeostasis. Published clinical trials support the company’s claims, which is uncommon in this industry. We operate two brands: bioQuad® for people and Boneo Canine® for pets. Both brands sell in the US, Europe and the UAE through Amazon, direct-to-consumer Shopify stores, and professional and retail distribution channels. Our products are based on original scientific research and are designed to support the body’s natural systems of regulation, repair, renewal and balance. The company has a growing international presence across the US, Europe, the Middle East and India. We combine scientific rigour, product quality and commercial execution to develop next-generation solutions for metabolic and broader systemic health. This role reports directly to the Founder and CEO and will help build the paid acquisition function that supports the next stage of growth.

About the Role

This role takes charge of our paid advertising and makes it profitable. Amazon US is the priority. Both brands sell well there on their own, but the advertising has been left unmanaged by an outside agency. You will audit the accounts, present a rebuild plan, and then run the campaigns yourself. After Amazon US, you will launch Meta and Google, then paid traffic to our Shopify stores, and then assess Amazon UAE. None of these channels is currently running at full capability. You will work directly in the ad accounts, report to the Founder and CEO, and take responsibility for the numbers. The first ninety days are clear: audit the accounts, relaunch Amazon advertising on an approved structure, restore return on ad spend, and present a plan for the next channels. As the function grows, you will help set creative priorities, review agencies and take part in hiring additional digital team members.

Key Responsibilities

• Audit the existing Amazon US campaigns for both brands and present a written, costed rebuild plan before making changes.
• Create the campaign structure across Sponsored Products, Sponsored Brands and Display, with sound bidding, match types and negative keyword management.
• Restore return on ad spend to a profitable level and hold it, while ensuring budgets pace evenly through the day and remain within approved limits.
• Maintain account health and respond to policy notifications and listing suppressions within 24 hours. Improve titles, keywords, images and A+ content before publication.
• Track inventory levels, restock timing and the causes of order cancellations so advertising does not create demand for products that cannot be supplied.
• Develop Meta and Google from dormant accounts into working campaigns across prospecting, retargeting, Search, Shopping and Performance Max, with tracking verified through GA4, Tag Manager and platform pixels.
• Strengthen the path from advertisement to completed Shopify checkout, identify conversion bottlenecks, and create and test campaign landing pages with the creative team.
• Submit a performance report every Monday, covering spend, revenue and return across all channels. Set creative and agency deliverables, verify reported figures, and escalate risks promptly.
• Amazon Seller Central, Amazon Advertising and Brand Registry, including Sponsored Products, Sponsored Brands, Display, bidding, match types, negative keywords and account health.
• Meta Ads Manager and Business Manager, Google Ads, Google Search, Shopping and Performance Max, with the ability to launch and manage campaigns yourself.
• Google Analytics 4, Tag Manager, Search Console and platform pixels, including the ability to verify tracking and diagnose gaps in reported performance.
• Shopify administration and analytics, with practical experience improving product pages, landing pages, checkout conversion and the wider e-commerce funnel.
• Strong command of return on ad spend, ACOS, TACOS, cost per acquisition, conversion rate, budget pacing, revenue forecasting and quarterly spend planning.
• Advanced Excel or Google Sheets skills, with experience preparing weekly performance reports, forecasts, variance analysis and channel-level decisions.
• Daily use of AI tools for research, ad copy, creative briefs, keyword analysis and reporting, alongside practical use of Helium 10, Jungle Scout or similar tools.

Additional Plus

• Background in supplements, nutraceuticals, health or pet products, where product claims, customer education and compliance require care.
• Experience with Amazon UAE or European marketplaces, including the differences in demand, creative, timing and marketplace operations.
• Experience reviewing an external marketing agency, leading a small digital team, or managing advertising budgets substantially larger than the current spend.

What You'll Bring

• Seven to ten years in performance marketing or e-commerce growth, still working hands-on in the advertising accounts.
• A revenue target you carried for a channel and met, with the ability to talk through the numbers and explain what drove the result.
• A channel you launched from nothing and made profitable, including the starting position, the actions taken and the timeline to profitability.
• Hands-on command of Amazon Advertising and Seller Central. You must be able to diagnose and repair an underperforming account yourself.
• A track record of running Meta or Google advertising profitably for a direct-to-consumer brand, preferably in a Western market.
• The ability to prepare a quarterly spend and revenue forecast, not only optimize week to week.
• Fluency in return on ad spend, ACOS, TACOS, cost per acquisition and conversion rate, with the judgment to act when they move.
• Strong written and spoken English, sufficient for clear reporting to senior management. You use AI tools daily and are comfortable working directly with the Founder and CEO.
• You are commercially accountable, organized and willing to build the function rather than wait for a finished team, established process or fully managed account.

Why Join Us

• You turn a channel around rather than maintain one. The result of your work is visible and attributable in revenue, return on ad spend and budget performance.
• You report directly to the Founder and CEO, with no layers between you and the decision. Strategy, budget and channel priorities are close to the person accountable for the business.
• The scope grows in a defined order: Amazon US first, then Meta and Google, then Shopify, then Amazon UAE. You will build the system as each channel comes online.
• You help shape and hire the digital team that follows you. This is an opportunity to establish how paid acquisition, creative testing, reporting and agency management are done.

What We Offer

• A hands-on role with direct responsibility for paid advertising across two international health and pet-care brands.
• Direct reporting to the Founder and CEO, with clear ownership of channel performance, budget control, reporting and the ninety-day delivery plan.
• A defined path to broaden the role from Amazon US into Meta, Google, Shopify, Amazon UAE and digital team building.
• Full-time, in-office work at HQ27, Sector 27, Gurugram, a Grade A building near IFFCO Chowk metro, with a food court and parking.