Digital Marketing Specialist

Wagento; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Wagento in Pune District, Maharashtra, is seeking a results-driven Digital Marketing professional to plan, execute, and optimize campaigns across multiple online channels. The ideal candidate will have strong analytical skills, hands-on experience with performance marketing, content and SEO, and a passion for driving brand visibility, engagement, and conversions. Responsibilities include managing digital marketing campaigns, optimizing SEO strategies, and monitoring campaign performance using analytics tools.

Qualifications

• Strong understanding of digital marketing concepts and strategies.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, or other paid platforms.
• Knowledge of SEO, SEM, keyword research, and on-page optimization.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels.
• Develop and optimize SEO and SEM strategies.
• Manage and grow brand presence across social media platforms.

Skills

Digital marketing concepts and strategies

Google Ads

SEO

SEM

Analytical skills

Communication skills

Performance marketing

Social media management

Tools

Google Analytics

Google Search Console

CMS platforms (WordPress preferred)

Job description

We are looking for a results-driven Digital Marketing professional to plan, execute, and optimize digital campaigns across multiple online channels.

The ideal candidate will have strong analytical skills, hands-on experience with performance marketing, content, and SEO, and a passion for driving brand visibility, engagement, and conversions.

Roles & Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels such as Google Ads, social media, email, and display.
• Develop and optimize SEO and SEM strategies to improve organic and paid traffic.
• Manage and grow brand presence across social media platforms (LinkedIn, Instagram, Facebook, X, etc.).
• Create, review, and optimize digital content including website copy, blogs, landing pages, and ads.
• Monitor campaign performance using analytics tools and prepare performance reports and insights.
• Optimize campaigns based on KPIs such as traffic, CTR, conversion rate, CAC, and ROI.
• Coordinate with designers, content writers, and external agencies for campaign execution.
• Conduct market research, competitor analysis, and audience targeting.
• Manage website updates and ensure content is SEO-friendly and conversion-optimized.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications:

• Strong understanding of digital marketing concepts and strategies.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, or other paid platforms.
• Knowledge of SEO, SEM, keyword research, and on-page optimization.
• Experience with Google Analytics, Google Search Console, or similar tools.
• Familiarity with social media management tools.
• Basic understanding of HTML/CMS platforms (WordPress preferred).
• Strong analytical, communication, and presentation skills.