Digital Marketing Manager

Devtech Information Technology and Services Pvt Ltd.

Chennai

On-site

INR 1,400,000 - 1,800,000

Full time

3 days ago

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Job summary

Devtech Information Technology and Services Pvt Ltd in Chennai is seeking an experienced Digital Marketing Manager (SEO, WordPress) with 6+ years of hands-on expertise to drive US Healthcare/RCM campaigns and revenue growth.

You will lead SEO, content marketing, paid campaigns, social media, and analytics, plan strategies, manage Google Ads and LinkedIn campaigns, and collaborate with sales to generate B2B leads.

Qualifications

6+ years of hands-on digital marketing and SEO experience.
Strong background in US Healthcare or RCM industry preferred.
Proven ability to develop and execute campaigns targeting the US market.
Extensive WordPress experience and content optimization skills.
Expertise across SEO, SEM, paid social, and analytics.
Ability to lead campaigns from planning to measurement and optimization.

Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with revenue objectives.
Plan and implement SEO strategies to improve rankings, traffic, and lead generation.
Conduct keyword research, technical, on-page, and off-page SEO.
Optimize content, metadata, landing pages, and site performance.
Develop content marketing for US Healthcare / RCM audiences.
Manage campaigns across Google Ads, LinkedIn, social media, and email marketing.
Generate B2B leads through organic and paid channels.
Monitor KPIs, analyze data with Google Analytics and Search Console, and report insights.

Skills

SEO

Content marketing

WordPress

Google Ads

LinkedIn marketing

Analytics

Lead generation

Campaign management

Keyword research

Social media

AI tools

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

WordPress

HubSpot

LinkedIn Campaign Manager

Meta Business Suite

Canva / Adobe Creative tools

Job description

Job Title: Digital Marketing - SEO - Wordpress

Experience: 6+ Years

Location: Chennai

Work Mode: Work from Office

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager with 6+ years of hands-on experience in Digital Marketing and SEO, preferably with a strong background in the US Healthcare, or Revenue Cycle Management (RCM) industry

The ideal candidate should have a strong understanding of SEO, content marketing, paid marketing, social media, website optimization, lead generation, analytics, and digital marketing strategy, with the ability to develop and execute campaigns targeting the US market.

Key Responsibilities

Strong Experience in Writing skill in SEO
WordPress- Mandatory
Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
Plan and implement SEO strategies to improve organic rankings, website traffic, visibility, and lead generation.
Conduct comprehensive keyword research, competitor analysis, technical SEO, on-page SEO, and off-page SEO.
Optimize website content, landing pages, metadata, internal linking, and overall website performance.
Develop and execute content marketing strategies for the US Healthcare / RCM audience.
Manage digital campaigns across Google Ads, LinkedIn, social media, email marketing, and other relevant platforms.
Generate qualified B2B leads through organic and paid digital marketing campaigns.
Manage and optimize Google Search Ads, Display Ads, and other paid campaigns based on business objectives.
Develop strategies for LinkedIn marketing and lead generation, particularly for the US market.
Monitor website traffic, conversions, campaign performance, keyword rankings, and other digital marketing KPIs.
Use Google Analytics, Google Search Console, and other SEO/marketing tools to analyze performance and identify opportunities.
AI tools such as ChatGPT, Claude, Gemini, and other AI-powered marketing tools
Work closely with the Business Development and Sales teams to support lead generation and revenue growth.
Plan and manage social media campaigns and corporate digital presence.
Develop, edit, and optimize digital content including website pages, blogs, landing pages, social media content, and marketing materials.
Conduct regular competitor and market research within the US Healthcare / RCM industry.
Stay updated with Google algorithm changes, SEO trends, AI-driven search, digital marketing trends, and industry best practices.
Prepare regular performance reports and present insights, recommendations, and improvement plans to management.

SEO Responsibilities

Develop and execute a comprehensive SEO strategy.
Perform keyword research focused on US Healthcare, Medical Billing, and RCM-related keywords.
Manage technical, on-page, and off-page SEO.
Improve organic search rankings and website authority.
Identify content gaps and develop SEO-driven content strategies.
Monitor backlinks, domain authority, keyword rankings, and organic traffic.
Conduct regular SEO audits and implement corrective actions.
Optimize websites for Google search, AI search, and evolving search experiences.
Track organic leads and conversions generated through SEO.
Strong hands-on experience in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, and Lead Generation.
Excellent knowledge of Google Analytics and Google Search Console.
Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
Strong understanding of keyword research and competitor analysis.
Experience with WordPress and website content management.
Strong knowledge of conversion optimization and landing-page optimization.
Experience with LinkedIn marketing and B2B lead generation.
Strong analytical and data-driven approach.
Excellent written and verbal communication skills.
Ability to independently develop, execute, monitor, and optimize digital marketing strategies.