Digital Marketing Manager

Appsquadz LLC; Dadri; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Appsquadz LLC is seeking an experienced Marketing Manager in India to lead client campaigns across digital channels. You will own strategy, execution, and performance analysis, coordinating with cross-functional teams to deliver measurable results for multiple clients.

The role requires 7–8 years in marketing, agency background, and strong leadership. You will manage budgets, drive growth, and report progress to clients and management, operating in a fast-paced environment.

Qualifications

• 7–8 years of experience in Marketing/Digital Marketing.
• Agency experience is mandatory.
• Proven experience in client handling and account management.
• Strong team management and leadership skills.
• Strong understanding of digital marketing channels and campaign execution.
• Experience managing multiple clients/projects simultaneously.
• Strong analytical and problem-solving abilities.
• Excellent communication, presentation, and negotiation skills.
• Ability to manage deadlines in a fast-paced environment.
• Strong ownership mindset with a result-oriented approach.
• Experience with GA4, Google Ads, etc. will be an advantage.

Responsibilities

• Develop and execute integrated marketing strategies aligned with client objectives.
• Manage and maintain strong client relationships as the primary contact.
• Lead the marketing team with delegation, coordination and timely delivery.
• Plan and oversee digital marketing activities including SEO, PPC, Social, Content, Email, lead gen.
• Monitor campaign performance and identify optimization opportunities.
• Define KPIs, track performance, and prepare client/management reports.
• Ensure projects are delivered within timelines and budgets.
• Collaborate with internal teams (SEO, Content, Design, Development).
• Identify growth opportunities and aid client retention and expansion.
• Troubleshoot campaign challenges and take corrective actions.
• Stay updated with latest digital marketing trends and tools.

Skills

Agency experience

Client handling

Team leadership

Digital marketing

Campaign execution

Analytics

Communication

Deadline management

Ownership mindset

Tools

GA4

Google Ads

Google Search Console

Meta Ads

SEMrush

Ahrefs

Reporting platforms

Job description

Employment Type: Full-Time (6 days working)

About the Role

We are looking for an experienced and result-oriented Marketing Manager with 7–8 years of experience, preferably with a strong digital marketing agency background.

The ideal candidate should be comfortable handling clients, managing a marketing team, developing strategies, and ensuring timely execution with measurable business results. This role requires someone who can take ownership, manage multiple priorities, and drive campaigns from strategy to execution and performance analysis.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business and client objectives.
• Manage and maintain strong relationships with clients and act as the primary point of contact.
• Understand client requirements, business goals, target audiences, and marketing challenges.
• Lead and manage the marketing team, ensuring effective delegation, coordination, and timely delivery.
• Plan and oversee digital marketing activities including SEO, PPC, Social Media, Content Marketing, Email Marketing, Lead Generation, and Performance Marketing, Website Management.
• Monitor campaign performance and identify opportunities for optimization and growth.
• Define KPIs, track performance, and prepare regular reports for clients and management.
• Ensure projects are delivered within agreed timelines, budgets, and quality standards.
• Work closely with internal teams including SEO, Content, Design, Development, and Performance Marketing.
• Identify new growth opportunities and contribute to client retention and account expansion.
• Troubleshoot campaign and execution-related challenges and take corrective actions.
• Stay updated with the latest digital marketing trends, tools, technologies, and industry best practices.
• Be accountable for execution, performance, and measurable results.

Required Skills & Qualifications

• 7–8 years of experience in Marketing/Digital Marketing.
• Agency experience is mandatory.
• Proven experience in client handling and account management.
• Strong team management and leadership skills.
• Strong understanding of digital marketing channels and campaign execution.
• Experience managing multiple clients/projects simultaneously.
• Strong analytical and problem-solving abilities.
• Excellent communication, presentation, and negotiation skills.
• Ability to manage deadlines and work in a fast-paced environment.
• Strong ownership mindset with a result-oriented approach.
• Experience with marketing tools such as GA4, Google Search Console, Google Ads, Meta Ads, SEMrush/Ahrefs, and reporting platforms will be an advantage.

What We Are Looking For

The candidate should be someone who doesn't just create strategies but can take ownership of execution, lead the team, communicate with clients, and deliver measurable business outcomes.