Digital Marketing Manager

I Cap Financial Services; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

I Cap Financial Services is seeking a dynamic Digital Marketing Manager to lead marketing across digital, brand, product, and performance channels from Bangalore. The role demands hands-on expertise in Google Ads, Meta Ads, SEO/SEM, email and affiliate marketing, plus Shopify and WordPress management.

You will drive growth across finance and lifestyle brands, optimizing user journeys and ROI. You will coordinate with design, tech, and sales teams, run data-driven campaigns, and report results to

Qualifications

• 2+ years of experience in full-stack digital marketing.
• Deep knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, and affiliate marketing.
• Proficiency with Shopify, WordPress or a custom CMS and app management tools.
• Strong UI/UX understanding and ability to map user journeys for finance and fashion domains.
• Excellent analytical skills with ROI orientation and leadership experience.
• Bachelor's degree in Marketing, Business, Digital Media, or related field preferred.

Responsibilities

• Plan, execute, and optimize digital and performance marketing campaigns across finance and lifestyle brands.
• Design and implement social media strategies; oversee content creation and engagement.
• Oversee Shopify operations, product uploads, collections, and conversion optimization.
• Collaborate with product and tech teams to implement campaign-driven features.
• Analyze customer data, trends, and competition to identify growth opportunities.
• Regularly report performance metrics and ROI to leadership.

Skills

Digital marketing

Leadership

Team collaboration

Analytics / ROI orientation

UI/UX understanding

Trend analysis

Education

Degree in Marketing, Business, Digital Media, or related field

Tools

Google Ads

Meta Ads

SEO

SEM

Email marketing

Affiliate marketing

Shopify

WordPress

Custom CMS

App management tools

Job description

Job Title: Digital Marketing Manager

Type: Full-time

Location: Bangalore

About Us: I Cap Financial Services is a SEBI-registered firm providing investment advisory and financial planning services. In addition to our core financial services, we operate two premium brands under our umbrella. We are seeking a dynamic Marketing Manager to lead marketing across all verticals digital, brand, product, and performance and drive exponential growth across all channels.

Key Responsibilities

1. Digital & Performance Marketing

   • Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
   • Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.
   • Track and analyze KPIs and user engagement metrics.

2. Social Media Management

   • Design and implement social media strategies to increase brand awareness and engagement.
   • Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction.
   • Coordinate with design/content teams for visually appealing, brand-aligned campaigns.

3. Website & Shopify Management

   • Oversee Shopify operations including product uploads, collections, conversion optimization, and customer experience.
   • Collaborate with developers for regular website updates, SEO, and performance monitoring.
   • Optimize the company websites for user experience and lead generation.

4. App Management & Product Integration

   • Manage and coordinate updates and UI/UX for the company’s mobile applications.
   • Collaborate with product and tech teams to implement features aligned with marketing campaigns.

5. Revenue & Growth Strategy

   • Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals.
   • Analyze customer data, trends, and market competition to suggest growth strategies.
   • Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc.).

6. Team Coordination & Reporting

   • Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives.
   • Regularly report performance metrics, campaign results, and marketing ROI to leadership.

Requirements

• Proven 2+ years of experience in full-stack digital marketing.
• In-depth knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing, and performance analytics.
• Proficiency in Shopify, website platforms (WordPress or custom CMS), and app management tools.
• Strong understanding of UI/UX principles and user journeys for both finance and fashion domains.
• Excellent grasp of social media trends and platform algorithms.
• Strong analytical skills and ROI orientation.
• Leadership and team collaboration experience.
• Degree in Marketing, Business, Digital Media, or a related field preferred.