Senior Digital Analyst

NKlusive; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

NKlusive in Bengaluru seeks a Sr. Digital and offline Marketing Manager to lead end-to-end marketing for real estate projects, including positioning, launches, lead generation, collateral management, ATL/BTL, channel partner engagement and performance reporting.

You will plan campaigns with budgets, coordinate with creative and digital agencies, manage performance marketing across Google, Meta, YouTube and portals, and drive CRM, MIS, Excel and PowerPoint usage for data-driven decisions.

Qualifications

• MBA/PGDM - Marketing preferred.
• 4-7 years of real estate marketing experience.
• Strong project coordination and analytical skills.
• Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
• Excellent communication, presentation and vendor-management skills.
• Strong attention to detail and ability to manage multiple activities simultaneously.

Responsibilities

• Understand location, market, product, amenities, specifications, USPs, competition and target audience.
• Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
• Coordinate with creative and digital agencies for brochures, site plans, unit layouts, walkthroughs, videos, PR and ORM, newspaper ads and digital creatives.
• Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
• Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
• Develop creative video concept and execution short reels, podcast, influencers for all marketing platform.
• MIS Dashboard, Impressions ,Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio ,A/B Testing and campaign performance
• Coordinate website, landing pages, CRM, API, Chabot and marketing automation requirements. Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys
• Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
• Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
• Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
• Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
• Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
• Monitor marketing budgets, vendor performance and ROI.
• Strong hands-on experience in Outdoor, Print, ATL, BTL, Events and Ground Activations.
• Experience in on-site branding and sales lounge execution will be preferred.
• Good understanding of printing, production materials, vendor costing and execution.
• Strong agency and vendor management skills.
• Comfortable working with CRM, MIS, Excel and PowerPoint.
• Strong coordination skills with Sales, CRM, Creative, digital and all third party Agencies and Channel Partners.
• Good commercial understanding and ability to work within marketing budgets.
• Strong communication skills in the relevant regional language are essential.
• Should be comfortable with on-ground execution, site visits and event-based working.
• Strong ownership, execution skills and attention to detail.

Skills

Real estate marketing

Campaign planning

Analytics

Coordination

Communication

Vendor management

On-ground execution

CRM

Education

MBA/PGDM - Marketing

Tools

CRM

MIS

Excel

PowerPoint

Job description

Current Job Description -Sr. Digital and offline Marketing Manager

Current Job Description -Sr. Digital and offline Marketing Manager

Experience:

5-7 Years

Function:

Sr. Digital and offline Marketing Manager

Role Summary

Responsible for planning and executing end-to-end digital and offline marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management ,ATL and BTL , channel partner engagement and performance reporting.

Key Responsibilities

• Understand location, market, product, amenities, specifications, USPs, competition and target audience.
• Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
• Coordinate with creative and digital agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos, PR and ORM, newspaper ads and digital creatives.
• Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
• Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
• Develop creative video concept and execution short reels, podcast, influencers for all marketing platform.
• MIS Dashboard, Impressions ,Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio ,A/B Testing and campaign performance
• Coordinate website, landing pages, CRM, API, Chabot and marketing automation requirements. Plan and execute ,SEO , AEO AND GEO website content, page flow, project information and conversion journeys
• Strong Knowledge about current AI tools for video , creative and scripts to enhance the productivity
• Support Channel Partner workshops, CP kits, presentations, communication and brokerage/incentive plans.
• Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
• Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
• Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
• Monitor marketing budgets, vendor performance and ROI.
• Strong hands-on experience in Outdoor, Print, ATL, BTL, Events and Ground Activations.
• Experience in on-site branding and sales lounge execution will be preferred.
• Good understanding of printing, production materials, vendor costing and execution.
• Strong agency and vendor management skills.
• Comfortable working with CRM, MIS, Excel and PowerPoint.
• Strong coordination skills with Sales, CRM, Creative, digital and all third party Agencies and Channel Partners.
• Good commercial understanding and ability to work within marketing budgets.
• Strong communication skills in the relevant regional language are essential.
• Should be comfortable with on-ground execution, site visits and event-based working.
• Strong ownership, execution skills and attention to detail.

Qualification & Skills

• MBA/PGDM - Marketing preferred.
• 4-7 years of real estate marketing experience.
• Strong project coordination and analytical skills.
• Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
• Excellent communication, presentation and vendor-management skills.
• Strong attention to detail and ability to manage multiple activities simultaneously.