Digital Performance Marketing Executive

Mervice Infotech Pvt. Ltd.; Bengaluru; Vor Ort; INR 450.000 - 650.000; Vollzeit

Zusammenfassung

Mervice Infotech Pvt. Ltd. in Bengaluru seeks a Digital Performance Marketing Executive to plan, run, and optimize campaigns across search, social and display networks for lead generation and brand visibility.

You will manage budgets, analyze data, report performance, and align efforts with sales and operations to improve CTR, CPA and ROAS in a fast-paced environment.

Qualifikationen

• Strong market planning and marketing skills to design effective digital campaigns.
• Proficient in market research and data analysis to grasp audiences and trends.
• Clear communication to share insights with internal teams.
• Experience supporting lead generation, nurturing and conversions.
• Familiarity with Google Ads, Meta Ads and basic analytics tools.
• Able to work with KPIs (CTR, CPC, CPA, ROAS) and optimize performance.
• Bachelor’s degree in Marketing/Business/Communications or equivalent.
• Detail-oriented, organized and able to manage multiple campaigns.

Aufgaben

• Plan, execute, and optimize digital marketing campaigns across channels.
• Develop performance marketing strategies and conduct audience analysis.
• Manage budgets, track metrics, and prepare performance reports.
• Collaborate with sales, marketing, and operations to align campaigns with goals.
• Continuously improve conversion rates and return on investment.

Kenntnisse

Market planning

Market research

Data analysis

Communication

Lead generation

Campaign KPIs

Detail-oriented

Multitasking

Ausbildung

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads

Google Analytics

Jobbeschreibung

Company Description

Mervice Infotech Pvt. Ltd. is an emerging provider of Business Process Outsourcing (BPO) services, focused on delivering high-quality inbound and outbound solutions. The company aims to build strong, long-term partnerships with clients by providing reliable, results-driven support. Led by a dynamic leadership team, Mervice emphasizes cost-effective services combined with robust technical assistance. Its offerings are backed by thorough market research, enabling tailored solutions that address diverse business needs.

Role Description

The Digital Performance Marketing Executive is a full-time, on-site role based in Bengaluru. In this position, the individual will plan, execute, and optimize digital marketing campaigns across channels such as search, social, and display to drive lead generation and brand visibility. Daily responsibilities include developing performance marketing strategies, conducting market and audience analysis, managing budgets, tracking key metrics, and preparing performance reports. The role involves close collaboration with sales, marketing, and operations teams to align campaigns with business goals and continuously improve conversion rates and return on investment.

Qualifications

• Strong market planning and marketing skills to design and implement effective digital performance campaigns.


• Proficiency in market research and data analysis to understand audiences, competitors, and trends.


• Effective communication skills to collaborate with internal teams and present campaign insights clearly.


• Sales and marketing acumen to support lead generation, nurturing, and conversion initiatives.


• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads) and basic analytics tools (e.g., Google Analytics).


• Ability to work with KPIs such as CTR, CPC, CPA, and ROAS, and optimize campaigns based on performance data.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.


• Detail-oriented, organized, and able to manage multiple campaigns in a fast-paced environment.