Performance Marketing Manager

Fincart Finvest; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Fincart Finvest in Noida is hiring a Manager - Social Media Performance Marketing to drive growth, lead generation, and app installs through data-driven paid social campaigns across Meta and other platforms.

The role requires hands-on analytics, A/B testing, and strong collaboration with Content, Design, and Tech teams to optimize campaigns and track performance using GA4, GTM, and Pixel integrations.

Qualifications

• 5-8 years of experience in Social Media / Performance Marketing.
• Strong hands-on experience with Meta Ads Manager.
• Proven track record managing 20L+ monthly digital advertising budgets.
• Bachelor's degree in Marketing or related field.
• Meta Blueprint / Google Ads Certification is a plus.

Responsibilities

• Develop and execute social media performance strategies aligned with business and revenue goals.
• Manage and scale paid campaigns primarily across Meta (Facebook & Instagram); LinkedIn and YouTube experience is a plus.
• Drive lead generation, app installs, website traffic, and customer acquisition.
• Optimize campaigns based on CPL, CPQL, CPA, CPI, CAC, CTR, CPM, and ROAS.
• Plan and execute campaigns for product launches, webinars, brand campaigns, founder branding, and customer acquisition.
• Conduct A/B testing across creatives, audiences, messaging, and landing pages.
• Monitor campaign performance, ROI, conversions, and funnel metrics.
• Build performance dashboards and provide actionable insights to leadership.
• Work closely with Content, Design, Video, PR, Tech, and external agencies to develop high-performing campaigns.
• Ensure accurate tracking through Meta Pixel, Conversion API, LinkedIn Insight Tag, GTM, GA4, and UTM tracking.
• Identify new social media growth opportunities and continuously improve campaign performance.
• Manage and optimize 20 lakh+ monthly social media advertising budgets.

Skills

Meta Ads Manager

Paid social campaigns

Performance analytics

Campaign optimization

A/B testing

Lead generation

GA4

GTM

Looker Studio

Meta Business Suite

Cross-functional collaboration

FinTech domain knowledge

Education

Bachelor's degree in Marketing or Business Administration

Tools

GA4

GTM

Looker Studio

Meta Business Suite

Meta Pixel/Conversion API

Job description

Manager Social Media Performance Marketing

Location: Noida | Work Mode: Work from Office
Experience: 58 Years | Department: Marketing
Reporting To: AVP Marketing

About the Role

We are looking for a data-driven and performance-focused Manager - Social Media Performance Marketing to lead social media growth, customer acquisition, lead generation, and app installs.

The ideal candidate should have strong hands-on experience in Meta Ads, paid social campaigns, performance analytics, and campaign optimization, with the ability to scale campaigns and deliver measurable business results.

Key Roles & Responsibilities

• Develop and execute social media performance strategies aligned with business and revenue goals.
• Manage and scale paid campaigns primarily across Meta (Facebook & Instagram); LinkedIn and YouTube experience will be an advantage.
• Drive lead generation, app installs, website traffic, and customer acquisition.
• Optimize campaigns based on CPL, CPQL, CPA, CPI, CAC, CTR, CPM, and ROAS.
• Plan and execute campaigns for product launches, webinars, brand campaigns, founder branding, and customer acquisition.
• Conduct A/B testing across creatives, audiences, messaging, and landing pages.
• Monitor campaign performance, ROI, conversions, and funnel metrics.
• Build performance dashboards and provide actionable insights to leadership.
• Work closely with Content, Design, Video, PR, Tech, and external agencies to develop high-performing campaigns.
• Ensure accurate tracking through Meta Pixel, Conversion API, LinkedIn Insight Tag, GTM, GA4, and UTM tracking.
• Identify new social media growth opportunities and continuously improve campaign performance.
• Manage and optimize 20 lakh+ monthly social media advertising budgets.

Preferred Candidate Profile

• 5-8 years of experience in Social Media / Performance Marketing.
• Strong hands-on expertise in Meta Ads Manager.
• Proven experience managing 20L+ monthly digital advertising budgets.
• Strong understanding of paid and organic social media growth.
• Experience in lead generation, app acquisition, retargeting, funnel optimization, CRO, attribution, and A/B testing.
• Strong analytical and data-driven approach with a focus on ROI and business outcomes.
• Experience managing agencies and cross-functional teams.
• Hands-on experience with GA4, GTM, Looker Studio, Meta Business Suite, and campaign tracking tools.
• Excellent communication, stakeholder management, and decision-making skills.
• Experience in FinTech, BFSI, Wealth Management, Mutual Funds, Insurance, Financial Services, or Consumer Apps will be preferred.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Meta Blueprint / Google Ads Certification will be an added advantage.

Why Join Fincart?

• Own the digital growth engine of a fast-growing fintech brand.
• Be part of the growth journey of Fincart's DIY Investment Platform.
• Work on campaigns directly impacting leads, customers, and revenue.
• Collaborate closely with senior leadership and influence digital strategy.
• Opportunity to build, experiment, scale, and grow in a high-performance environment.