Digital Marketing Manager

Alliance International Consulting Firm; Ahmedabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

Alliance International Consulting Firm is seeking a skilled digital marketing professional in Ahmedabad District, India. The ideal candidate will have at least 5 years of experience in digital lead generation, a strong understanding of various digital marketing channels, and team leadership capabilities.

This role involves managing end-to-end lead generation processes, liaising with stakeholders at all levels, and overseeing projects efficiently. Knowledge of WordPress and experience working with external agencies will be beneficial.

Qualifications

• 5 years' experience in a digital marketing environment, especially in lead generation.
• Team leading experience is a plus.
• Hands-on experience with digital marketing channels.

Responsibilities

• Manage end-to-end lead generation specifically into Organic and SEO.
• Liaise at Board Level with stakeholders.
• Manage multiple projects and deadlines.

Skills

Digital marketing

Lead generation

SEO

PPC

Social Media

Email Marketing

Google Analytics

Resource management

Project management

Education

Degree level education

Tools

WordPress

HTML

Job description

Improve performance through reporting & analytics

Key Requirements

• The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context.
• End to end lead generation specifically into Organic and SEO.
• Team leading experience would be an added advantage.
• Clear understanding of Cost per Lead (CPL).
• A clear understanding and hands‑on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics.
• Resource management experience.
• Ability to liaise at Board Level with both internal and external stakeholders.
• Understanding of customer segmentation.
• Ability to manage multiple projects and deadlines with ease.
• Experience working with external agencies and managing the creative process from briefing to implementation.
• Experience managing websites within WordPress with a knowledge of HTML.