Digital Marketing Manager

AIS Technolabs Pvt Ltd; Ahmedabad District; On-site; INR 500,000 - 1,200,000; Full time

Job summary

AIS Technolabs Pvt Ltd, a renowned Web, Mobile App & Game development company, seeks a Digital Marketing professional with about 4 years in a digital marketing role. You will drive lead generation, SEO/SEM, content, email campaigns, and analytics, coordinating with teams for timely, high-quality campaigns.

Based in Ahmedabad, the role focuses on generating qualified leads across markets and optimizing campaigns for performance, with exposure to WordPress and analytics tools in a dynamic

Qualifications

• The ideal candidate will be educated to degree level and have in the region of 4 years' experience in a digital marketing environment.
• Experience in end to end lead generation, including Organic and Paid SEO.
• Understanding of CPL and experience liaising with internal/external stakeholders.

Responsibilities

• Planning, briefing, development & implementation of digital marketing strategy across digital media.
• Understanding and using research and lead generation tools and social/business media.
• Developing digital marketing resources across SEO, content, PPC, retargeting, email marketing, affiliates & Google Analytics.
• Analysis and presentation of digital marketing results.
• Deliver campaigns on time and to a high standard with strong reporting and optimization.

Skills

Lead generation

SEO

PPC

Social media

Email marketing

Google Analytics

WordPress

HTML

Team leadership

Education

Bachelor's degree

Tools

WordPress

Google Analytics

Job description

Company Name: AIS Technolabs - Acclaimed Web, Mobile App & Game Development Company

About Company: AIS Technolabs Pvt Ltd. is a renowned and Award Winning Web & Mobile App Development Company serving clients across the world with unique and customized IT solutions. Since inception in 2011, AIS Technolabs has experienced tremendous growth with 8537+ clients across 39+ countries.

We offer unique and customized IT solutions that empower clients right from startups, small businesses, digital agencies to large enterprises to grow exponentially based on their transformation objectives. Our excellence lies in innovative and tailored web and mobile solutions that fit our clients' requirements with a commitment to go above and beyond for on-time delivery and surpassing their expectations. We have a wide range of ready-made web & mobile app solutions served under one roof and that too customized according to your business requirements. AIS Technolabs Excellence:- 11+ Years of Developing Technology Solutions 500+ Experienced Professionals 8537+ Projects.

Company Website: https://www.aistechnolabs.com/

Key Responsibilities

• Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media
• Understanding how to use all research and lead generation tools available including Internet sources such as social and business media
• Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimization
• Analysis and presentation of digital marketing results
• Achieve effective web-based marketing that allows the business to generate & sell leads
• Deliver campaigns on time and to a high standard
• Improve performance through reporting & analytics

Key Requirements :

• The ideal candidate will be educated to degree level and have in the region of 4 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include:
• End to end lead generation, specifically into Organic AND pAID and SEO
• Team leading experience would be added advantage
• Clear understanding of Cost per lead (CPL)
• A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics ∙ Resource management experience
• Ability to liaise at Board Level with both internal and external stakeholders
• Understanding of customer segmentation
• Ability to manage multiple projects and deadlines with ease ∙ Experience working with external agencies and managing the creative process through from briefing to implementation ∙ Experience managing websites within WordPress with a knowledge of HTML