Influencer Lead Brand Performance

Hoora Technologies Private Limited; Nagpur District; Hybrid; INR 1,600,000 - 2,400,000; Full time

Benefits offered by this job

Leadership role

High-growth startup environment

National exposure

Job summary

Hoora Technologies Private Limited is seeking an experienced Influencer Marketing Lead to own the creator ecosystem and drive hyperlocal service awareness and D2C product sales.

You will identify, negotiate with, and manage creators across Instagram and YouTube, building a scalable ambassador network while coordinating with Marketing and Product teams to maximize ROAS and brand impact.

Qualifications

• 3–5+ years of proven experience in Influencer Marketing for a D2C brand, hyperlocal startup, or creative agency.
• Strong contract management and price negotiation skills.
• Data-driven mindset with ability to translate influencer metrics into brand outcomes.
• Creativity in storytelling and content guidance for creators.

Responsibilities

• Strategic Selection: identify and vet creators across Instagram and YouTube for hyperlocal service zones and D2C buyer personas.
• Network Scaling: build a database of Hoora Brand Ambassadors across city-level and national scales.
• Tiered Campaigns: design strategies for awareness and conversion campaigns.
• End-to-End Negotiation: lead outreach, negotiate contracts, usage rights, and deliverables.
• Relationship Management: be the primary contact for top-tier creators and agencies.
• Content Hooks & Storytelling: guide influencers on narrative structure and CTAs.
• Campaign Execution: oversee content calendar and ensure timely, compliant deliveries.
• Performance Analytics: track engagement, reach, CPV, and direct sales from influencer links.
• Cross-Functional Collaboration: align with Marketing, Product, and CX teams.

Skills

Influencer Marketing

Contract Negotiation

Data-driven

Creative Storytelling

Social Media Trends

Tools

Instagram

YouTube

LinkedIn

Job description

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem.From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

Your mission is to position Hoora as the most talked-about Vehicle 360 brand in India. You will own the entire influencer ecosystem—from high-level strategy and selection to contract negotiation and performance tracking. You are responsible for transforming influencer collaborations into a high-impact channel for hyperlocal service awareness and D2C product sales .

Key Responsibilities

• Strategic Selection: Identify and vet high-alignment creators across Instagram and YouTube, ensuring their audience matches our hyperlocal service zones and D2C buyer personas.
• Network Scaling: Build and maintain a proprietary database of “Hoora Brand Ambassadors”—ranging from micro-influencers for city-level trust to mega-creators for national brand equity.
• Tiered Campaigns: Design specific strategies for different goals: awareness campaigns for new city launches and conversion-driven campaigns for D2C product sales.

2. Partnership Development & Negotiation

• End-to-End Negotiation: Lead outreach and negotiate complex contracts, deliverables, and usage rights. You must balance budget efficiency with high-quality output.
• Relationship Management: Act as the primary point of contact for top-tier creators and agencies, fostering long-term loyalty that goes beyond “one-off” posts.

3. Creative Direction & Performance

• Content Hooks & Storytelling: Guide influencers on narrative structure, hooks, and CTAs (Call to Actions) that reflect Hoora’s identity while maintaining the creator’s authentic voice.
• Campaign Execution: Oversee the content calendar and ensure every deliverable is met on time and meets brand standards.
• Performance Analytics: Track and report on key metrics—Engagement Rate, Reach, CPV (Cost Per View), and Direct Sales/Bookings attributed to influencer links/codes.

4. Cross-Functional Collaboration

• Marketing Alignment: Work closely with the Performance Marketing team to “whitelist” influencer content for paid ads to maximize ROAS.
• Product Insights: Feed creator and audience feedback back to the Product and CX teams to improve our service offerings.

Why Join Us

• Leadership Opportunity: Take complete ownership of a high-visibility marketing channel in a fast-growing startup.
• Collaborative Environment: Work directly with the founders and a high-octane creative team.
• Scale: Be the person who takes Hoora from 60 cities to a national household name through the power of creators.

Ideal Candidate Profile

• Experience (Mandatory): 3–5+ years of proven experience in Influencer Marketing, ideally for a D2C brand, Hyperlocal startup, or Creative Agency .
• Negotiation Power: Strong experience in contract management and price negotiation. You know the market rates and how to get the best value for spend.
• Trend Obsessed: You live on Instagram, YouTube, and LinkedIn. You know the latest “hooks,” audio trends, and platform algorithm changes before they go viral.
• Data-Driven: You don’t just report “likes.” You understand how influencer metrics translate into brand lift and bottom-line revenue.
• Creative Judgment: Ability to distinguish between “popular” content and “effective” brand storytelling.
• Hoora is India’s fastest-growing Vehicle 360 Solution Company, serving 1,00,000+ customers across 85+ cities.
• We provide tech-enabled doorstep vehicle care, verified professionals, eco-friendly processes, and a seamless app experience.
• Hoora aims at redefining sustainable in a true sense. With an array of completely eco-friendly services like waterless car cleaning and pressure wash options that save upto 70% of water as compared to traditional washing centres. Hoora aims at contributing towards creating a sustainable future for empowering the future generations.