Digital Marketing Lead

Talinkd Solutions; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MatAll is seeking a hands-on Digital Marketing lead to drive social media, performance marketing, and growth initiatives from the ground up. You will own the marketing playbook, run content creation (reels, posts, stories), and test formats to identify what works best for acquisition and brand growth.

You should have 2-5 years of direct experience in digital marketing, be comfortable with budgets, CPL, CAC, CTR, and ROAS, and be able to design and write campaigns or brief creatives quickly.

Qualifications

• 2-5 years running digital marketing, social, performance, or growth hands-on, not just briefing others.
• Real comfort with CPL, CAC, CTR, conversion, ROAS.
• Clear writer and communicator.

Responsibilities

• Run our presence, content calendar, and content creation (reels, posts, stories).
• Test formats, double down on what works.

Skills

Digital marketing

Social media

Performance marketing

Growth marketing

Tools

Canva

CapCut

Google Sheets

Job description

Work Details:

Location: WFO, Gurgaon

Experience: 25 years

Role Type: Full-time

Why am I Hiring?

I'm Tanuj, a founder at MatAll. We're building the layer that helps contractors, builders, designers and homeowners find and order construction materials, delivered fast.

We're early, a lot of this role isn't defined yet, and that's on purpose. I need someone to help build the playbook, not just run one I've already written.

What you will OWN?

Social Media

• Run our presence, content calendar, and content creation (reels, posts, stories)
• Test formats, double down on what works

Performance Marketing

• Plan and run Meta and Google campaigns end to end: targeting, budgets, creatives, landing pages
• Write or brief the creative yourself
• Kill what fails fast, scale what works
• Own CPL, CAC, ROAS: and tell us what the spend actually got us

Lead Generation & Growth

• Find and test new acquisition channels
• Work with sales to understand lead quality, not just lead count
• Run cheap experiments before spending real budget

Reporting

• Keep one dashboard that tells the truth
• Tell us what to stop, start, and scale with numbers

What we need from you?

2-5 years running digital marketing, social, performance, or growth hands-on, not just briefing others

• Real comfort with CPL, CAC, CTR, conversion, ROAS
• Can make content/ad creative yourself, or get it made fast
• Comfortable in a spreadsheet, not just a content calendar
• Clear writer and communicator
• Moves fast from idea to execution to measurement, without being pushed

Bonus points:

• Early-stage startup experience
• Built campaigns from zero, not just managed an agency
• Comfortable in Canva/CapCut
• Worked in marketplaces, real estate, interiors, or construction

What this definitely is not?

• Not a 9-to-6 "post and report" job.
• If something's broken in your funnel, you fix it, you don't update.
• You'll end up doing things outside the JD.
• That's normal here, not scope creep.

Who will succeed here?

• You're genuinely fine with ambiguity.
• You take ownership without being told to.
• You care what actually happened to the business, not how busy the week looked.

If you want a fully defined role with someone else owning the outcome, this isn't it.

What success 6 months down the line will look like

• A digital presence people recognise
• A repeatable paid acquisition engine
• Leads sales actually wants
• We know our CAC, CPL, conversion and ROAS cold
• Digital marketing shows up as measurable growth, not a cost I have to justify