Assistant Manager- Digital Marketing

Kaaiser Services; Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Kaaiser Services in Delhi invites an results-driven Assistant Manager - Digital Marketing to plan, execute, optimize, and scale paid and unpaid campaigns to drive high-quality leads and growth.

With a minimum 4 years in a similar role (7 years total), you will lead campaigns across Facebook, Instagram, Google Ads, and other channels, while collaborating with management and guiding a small team.

The role emphasizes ROI, CPL optimization, and continuous reporting, plus staying ahead of trends.

Qualifications

• Experience in running lead generation campaigns.
• Knowledge of landing page optimization.
• Experience with CRM and lead tracking tools.
• Proficiency with Google Ads, Facebook and Instagram Ads.
• Experience in EdTech, Study Abroad, or Coaching sectors is a plus.
• Basic knowledge of SEO, content marketing and YouTube.
• Strong analytical and reporting abilities.
• Experience leading a small social media team.

Responsibilities

• Plan, create, and manage Facebook & Instagram ad campaigns
• Optimize ads for lead generation, conversions, and ROI
• Manage campaign budgets and bidding strategies
• Track daily performance and scale winning campaigns
• Handle retargeting and lookalike audience campaigns
• Build lead funnels for admissions and intakes
• Optimize campaigns for low CPL and high lead quality
• Write high-converting ad copies for students and parents
• Plan campaign calendars for admissions and intakes
• Work closely with senior management
• Improve lead-to-admission conversion ratio
• Prepare daily, weekly, and monthly performance reports
• Keep up with social media trends

Skills

Lead generation campaigns

Landing page optimization

CRM and lead tracking tools

Google Ads, Facebook & Instagram Ads

Performance marketing

Analytics & reporting

Team management (2-3 executives)

Tools

CRM tools

Lead tracking tools

Job description

We are looking for a results-driven Assistant Manager - Digital Marketing with strong hands on experience in Facebook and Instagram Ads, Google AdWords and social media performance marketing. The candidate will be responsible for planning, executing, optimizing, and scaling paid and unpaid campaigns to generate high-quality leads and drive business growth.

Experience - Minimum 4 years in similar role, with 7 years overall

Main responsibilities:

• Plan, create, and manage Facebook & Instagram ad campaigns
• Optimize ads for lead generation, conversions, and ROI
• Manage campaign budgets and bidding strategies
• Track daily performance and scale winning campaigns
• Handle retargeting and lookalike audience campaigns
• Build lead funnels for university admission seasons and intakes
• Optimize campaigns for low Cost per Lead (CPL) and high lead quality
• Write high-converting ad copies for students and parents
• Plan campaign calendars for admissions and intakes
• Work closely with Senior management
• Improve lead-to-admission conversion ratio
• Prepare daily, weekly, and monthly performance reports
• Keep up with social media trends

Required Skills & Experience:

• Experience in lead generation campaigns
• Knowledge of landing page optimization
• Experience with CRM and lead tracking tools
• Experience in Google Ads, Facebook and Instagram Ads and Performance Marketing
• Experience in EdTech, Study Abroad, or Coaching Industry would be a plus point
• Basic knowledge of SEO, content marketing and Youtube
• Strong analytical and reporting skills
• Experience in managing a team of 2-3 social media executives/interns