Digital Marketing Gurugram - FTC (Contract)

Amor Management Consultants; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Amor Management Consultants seeks an experienced Digital Marketing Leader to drive brand growth across Digital, OTT/CTV, and performance channels. You will shape SEO strategy, manage media planning and buying, and steer D2C initiatives to meet traffic, ROAS, and revenue goals.

The role requires strong analytics, cross-functional collaboration, and fluency with GA, Google Ads, Meta Ads, and SEO tools. Experience with CRM platforms and customer journey optimization is essential.

Qualifications

• 5 to 8 years of experience in Digital Marketing.
• Strong expertise in SEO (On-page, Off-page & Technical).
• Hands-on experience in Digital Media Planning & Buying.
• Proven experience in D2C, Performance Marketing, and Brand Campaigns.
• Strong knowledge of Google Analytics, Google Ads, Meta Ads, Search Console and SEO tools.
• Experience with OTT/CTV campaigns, digital analytics, and customer journey optimization.
• Excellent analytical, communication, and stakeholder management skills.

Responsibilities

• Develop and execute digital marketing strategies to strengthen premium brand presence and drive business growth.
• Lead integrated media planning and buying across Digital, OTT/CTV, Sports, and Event platforms.
• Drive end-to-end SEO strategy, including on-page, off-page, and technical SEO to improve organic visibility and website traffic.
• Manage keyword planning, content strategy, backlink development, and SEO agency performance.
• Drive D2C initiatives to achieve website traffic, ROAS, and revenue targets.
• Plan and optimize performance marketing campaigns while exploring new customer acquisition channels such as Pinterest, Affiliates, and Influencer Marketing.
• Execute customer retention campaigns through WhatsApp, CleverTap, and other CRM platforms.
• Lead full-funnel digital brand campaigns focused on premium audience segmentation, customer journey optimization, and creative innovation.
• Conduct brand research, market analysis, and campaign performance tracking to support business decisions.

Skills

Digital Marketing

SEO

Digital Media Planning

D2C

Performance Marketing

Brand Campaigns

Google Analytics

Google Ads

Meta Ads

Search Console

OTT/CTV campaigns

Customer journey optimization

Tools

Google Analytics

Google Ads

Meta Ads

Search Console

CleverTap

Job description

Role & responsibilities

Key Responsibilities:

• Develop and execute digital marketing strategies to strengthen premium brand presence and drive business growth.
• Lead integrated media planning and buying across Digital, OTT/CTV, Sports, and Event platforms.
• Drive end-to-end SEO strategy, including on-page, off-page, and technical SEO to improve organic visibility and website traffic.
• Manage keyword planning, content strategy, backlink development, and SEO agency performance.
• Drive D2C initiatives to achieve website traffic, ROAS, and revenue targets.
• Plan and optimize performance marketing campaigns while exploring new customer acquisition channels such as Pinterest, Affiliates, and Influencer Marketing.
• Execute customer retention campaigns through WhatsApp, CleverTap, and other CRM platforms.
• Lead full-funnel digital brand campaigns focused on premium audience segmentation, customer journey optimization, and creative innovation.
• Conduct brand research, market analysis, and campaign performance tracking to support business decisions.

Required Skills:

• 5 to 8 years of experience in Digital Marketing.
• Strong expertise in SEO (On-page, Off-page & Technical SEO).
• Hands-on experience in Digital Media Planning & Buying.
• Proven experience in D2C, Performance Marketing, and Brand Campaigns.
• Strong knowledge of Google Analytics Google Ads Meta Ads Search Console and SEO tools.
• Experience with OTT/CTV campaigns, digital analytics, and customer journey optimization.
• Excellent analytical, communication, and stakeholder management skills.