Digital Marketing Executive (0-1Yrs)

Pacific Foods; Ghaziabad District; On-site; INR 300,000 - 540,000; Full time

Job summary

Pacific Foods, based in Ghaziabad, is seeking a Digital Marketing Executive to plan and run online campaigns across social media, search, and other channels. You will manage social profiles, update web content, and coordinate with internal teams to ensure assets meet brand guidelines.

You will monitor campaign performance with web analytics, draft marketing copy, and support brand awareness initiatives. Ideal candidates have 0–1 year of digital marketing exposure and a foundational understanding

Qualifications

• Foundational marketing and communication skills.
• Experience with social media marketing and audience engagement.
• Ability to write concise web content for digital channels.
• Familiarity with web analytics to track campaign performance.
• Bachelor's degree or diploma in Marketing, Business, or related field preferred.
• Basic familiarity with digital marketing tools and MS Office.

Responsibilities

• Plan and execute online marketing campaigns across social media, search and other digital channels.
• Manage social media pages and engage with audiences.
• Create and update web content and marketing assets in coordination with internal teams.
• Monitor campaign performance using analytics tools and generate reports.
• Draft marketing copy and support brand awareness initiatives.
• Conduct basic market research and competitor analysis to improve campaigns.

Skills

Social Media Marketing

Web Content Writing

Web Analytics

Marketing Principles

Attention to detail

Education

Bachelor's degree or diploma in Marketing/Communications

Tools

Google Analytics

Social Media Tools

MS Office

Job description

Company Description

Pacific Foods focuses on delivering pure and authentic food products to international markets, maintaining high standards from sourcing through to distribution. The company prioritizes quality control and traceability to ensure that products meet global safety and regulatory requirements. By partnering closely with producers and suppliers, Pacific Foods supports sustainable and responsible sourcing practices. Team members work in a dynamic environment that values reliability, operational excellence, and customer satisfaction.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive based in Ghaziabad. The Digital Marketing Executive will assist in planning and executing online marketing campaigns across social media, search, and other digital channels. Day-to-day work includes managing social media pages, creating and updating web content, coordinating with internal teams for marketing assets, and monitoring campaign performance using web analytics tools. The role involves drafting marketing copy, supporting brand awareness initiatives, and helping maintain a consistent digital presence aligned with company guidelines. The executive will also contribute to reporting, competitor analysis, and basic market research to improve campaign effectiveness.

Qualifications

• Candidates should possess foundational Marketing and Communication skills, including understanding of marketing principles and clear written and verbal communication.
• Candidates should possess skills in Social Media Marketing, with the ability to manage platforms, schedule posts, and engage with audiences.
• Candidates should possess Web Content Writing skills to create concise, accurate, and engaging content for websites and digital channels.
• Candidates should possess Web Analytics skills to track campaign performance, interpret basic data, and support data-driven decisions.
• Relevant qualifications such as a bachelor’s degree or diploma in Marketing, Business, Communications, or a related field are preferred.
• Basic familiarity with digital marketing tools (e.g., social media management platforms, Google Analytics) and MS Office is beneficial.
• Ability to work collaboratively with cross-functional teams, show attention to detail, and learn quickly in a fast-paced environment.
• 0–1 year of experience in digital marketing or related internships is suitable for this entry-level position.